Marketing Technology Highlights of The Week: Featuring ZoomInfo, Drift, ON24, Sprout Social and more!

The accelerated need and pace of digital transformation today has led to more consolidation of the customer journey across digital channels. How are brands trying to keep up while breaking through the noise? 

Catch more from this martech weekly highlights to grab snippets on latest martech trends, innovations and marketing experiences and stories:

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MarTech Quote-of-the-Week!

The pandemic taught us that experience is king. People no longer just accept the digital experiences that are given to them by companies, they have increasingly high expectations, in part due to the digital acceleration caused by the pandemic. They’ll complain about everything now, even if their fries were forgotten in a DoorDash order. As a result of these high expectations, digital experience has to be a closed feedback loop across the entire customer journey, from acquisition to fulfilment, in order to mitigate or deal with those complaints in the first place.-Jamie Mellalieu, Chief Revenue Officer at UserZoom

Top MarTech News of The Week: 28th June to 05th July 2021

MarTech QnA with the Expert

MarTech Interview with Tyler Lessard, VP Marketing at Vidyard
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In today’s virtual world, authenticity and transparency are beating out production quality and paid actors. Audiences are looking for trustworthy information that connects on a personal level, they don’t need drone footage and special effects. Simple, authentic, and short video content can have a huge impact on engagement levels in social media, email marketing, and outbound campaigns where you’re trying to earn attention but also respect the time of your audience.Tyler Lessard, VP Marketing at Vidyard

Top MarTech Articles on Digital Marketing, Marketing Strategies, The Future of Cookieless Marketing!

Customer Success Tips for Sales! Catch more from the latest episodes of The SalesStar Podcast!