Feefo Announces Successful Management Buyout

Matt West Becomes the CEO and Leads MBO of Customer Reviews and Insights Firm, Recognised as One of Britain’s 100 Fastest-Growing Private Technology Companies Feefo, the reviews and customer insights technology company, has announced that chief revenue officer Matt West, supported by the management team, has completed a management buyout of the business, backed by London based private equity house Vespa Capital. The deal means the management team acquires the shareholdings from Feefo co-founders, CEO Andrew Mabbutt and…

Digital Publishers to Save Millions of Dollars with Blockthrough’s Acquisition of PageFair

Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices Today’s marketers cannot do without advertising on the internet. It is perhaps the monopoly as a marketplace, especially for buyers constantly connected to the World Wide Web. Hence, brands are excessively driven to prioritize advertising on digital mediums for better exposure to their brands. However, a large chunk of these commercials are blocked by ad-blockers.…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

FlipNpik Announces Partnership with Atayen Inc, Facebook iFrame Apps Developer

FlipNpik, the world's first-of-its kind blockchain-based collaborative social media platform, which remunerates users for their social media engagements, is pleased to announce a partnership with American-French company, Atayen Inc. FlipNpik partners with Facebook iFrame Apps Developer Atayen Inc Specializing in the development of applications such as the iFrame apps, which is an all-in-one Facebook app suite to enhance businesses' engagement of users, Atayen offers unique expertise in social media networks that will…

ActiveCampaign Appoints Tony Newcome As Chief Technology Officer

Technology leader brings experience from Salesforce and ExactTarget to ActiveCampaign ActiveCampaign, a leader in intelligence-driven sales and marketing automation, announced Tony Newcome has joined the company as Chief Technology Officer. He brings more than 15 years of engineering experience, with more than 10 years in the martech space. Tony joins ActiveCampaign from his role as an SVP of Engineering at Salesforce, where he spent more than four years leading engineering teams. Prior to his time there, Tony spent…

The Secrets of B2B Influencer Marketing Revealed

Over the last couple of years, more and more businesses have been integrating influencers into their digital marketing strategy. From Instagram to YouTube and Twitter, celebrities and social media personalities have been endorsing brands and creating sponsored content in support of their brand relationships.  According to Sprout Social, a social media management tool, 74% of consumers make purchasing decisions based on social media recommendations, and statistics show that influencer marketing campaigns yields 11 times…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Idea Grove Becomes HubSpot Platinum Certified Agency Partner

Texas Boutique More Than Doubles the Size of Its Digital Practice in 2017 to Emerge as the Leading Growth Agency for B2B Tech Companies in Dallas, Austin and Nationwide Idea Grove, a growth agency for B2B technology companies, announced it has achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform. HubSpot’s Certified Agency Partner Tier program acknowledges agency partners who execute digital marketing services to the highest standard, while also…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Interview with Tod Loofbourrow, CEO at ViralGains

"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan Levin, President and Co-Founder of ViralGains and I shared a common vision of building a world where brands and consumers can build authentic connections through the power of video storytelling. MTS: Given how quickly video marketing strategies have been accepted, how do you see this…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

How to Engage and Connect With Your Online Audience in 2020

How to engage your clients, build communication with them, and make sure you have a loyal audience? That’s a question many marketers from all over the world ask themselves every day. And although each case is different, there are several factors that work for everyone. So, let’s see what you can do to better engage and connect with your online audience. Develop an Emotional Connection You’re interacting with your audience through all the channels you have: creating new relationships, nurturing existing ones, and responding…

Explainable AI Company Diveplane Unveils GEMINAI to Meet Customer Data Regulations

Diveplane GEMINAI is the DMP Industry's First Verifiable Synthetic 'Twin' Dataset Global provider of Explainable AI software product, Diveplane announced the availability of GEMINAI, the industry's first verifiable synthetic 'twin' dataset. Diveplane GEMINAI empowers businesses and government organizations to easily and safely sell, share and analyze sensitive datasets without the fear of mishandling, loss or theft. Twin Data Sets and Their Modeling Diveplane's latest productcreates a verifiable synthetic ‘twin’ dataset…

5 Digital Marketing Myths Debunked

Digital marketing has become just “marketing” — it’s the norm for modern businesses, while traditional marketing, although still present and necessary, has inevitably taken the back seat. Being a powerful driving force for growth, it’s not exclusively a concern of the marketing team. In a well-integrated strategy, customer service and sales teams primarily need to have some insight into the facets of digital marketing, but there’s usually a lot of outdated information or prevailing myths concerning it. This can only…

Brand Management Platform Frontify Raises $8.3 Million to Fuel Product Innovation and US Expansion

Frontify’s Platform Helps Businesses Ensure a Smarter and More Consistent Branding Across Human, Physical, and Digital Touchpoints Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle cofounder Myke Naef, former Googler Thomas Duebendorfer, and Cédric Waldburger of Tenderloin…

Goat Yoga And Community Outreach: Building Your Business By Sponsoring Events

Almost 90% of consumers think that businesses should invest in a cause that matters to their community, from a local charity to an international humanitarian effort. Consumers shop with their hearts, so to speak, supporting or rejecting businesses based on the positions they advocate. It may be shocking, but 87% of consumers buy based on values, whereas 76% boycott based on values. Brand loyalty is hard to come by these days, but one of the most effective ways to reach customers is to support the issues customers care about…

Interview with Sean Burke, CEO, KiteDesk

"Technology today is being built for marketing OR sales, and the way we see it in future, is that it is going to be built for marketing AND sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I joined KiteDesk in 2013. At that time, the co-founders Jack Kennedy and Jared Rodriguez, whom I met through an investor group, had just started writing the code for a Sales Engagement Platform that connected cloud applications together.…

Interview with Matt Heinz, President, Heinz Marketing

"All the data in the world isn’t valuable unless you know which of that data can help you."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. This has all been a giant mistake! I studied journalism and political science at the University of Washington (Go Huskies!) and after a brief stint at a suburban newspaper ended up at a PR agency, then Microsoft, then running marketing for a couple start-ups, and eventually with my own shingle. I’m a B2B marketing guy which inherently means…

News Corp Chief Executive Blames Programmatic Networks for Eroding the Content Legitimacy

Brands are increasingly playing like media companies, trying to compete in a hyper-personalized marketplace by leveraging accelerate content discovery platforms. Marketers no longer wait for campaigns to generate traffic; rather it’s programmatic algorithm that runs the campaign performance using customer data from multiple devices. In a bid to promote brand content at a breakneck pace, marketers overlook the quality of the content. That’s exactly what Robert Thomson, the Chief Executive of News Corp, has to say about…