Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

iMedia Brands’ Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku

iMedia Brands, Inc. announces its subsidiary, Float Left Interactive (Float Left) and streaming video experience specialists 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer today. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What…

Numerator Launches Paid Social Media And Streaming Ad Monitoring

EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of…

ibex Announces Appointment of Two New Board Members

Company Announces Appointment of Gerard Kleisterlee and Bob Dechant, CEO of ibex ibex announced the appointment of Gerard Kleisterlee, former chairman of Vodafone Group, to its board of directors as an independent non-executive board member, and the addition of Robert Dechant, who serves as the chief executive officer of ibex, to increase the size of the board from six to eight directors. The appointments took effect on January 8, 2021. “We are delighted Gerard has joined the ibex board,” said Bob Dechant, CEO of ibex.…

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

AnyClip Launches VPAID, An Online Video Series About the Online Video Business

Confirmed guests include executives from New York Post, Hot 97, Single Palm Tree Productions, and Premion AnyClip, the video management, distribution and marketing platform, announced the debut of VPAID, a free monthly online video show exploring the strategies, technology and content of the online video business. Co-hosted by Nadav Dray, AnyClip's VP Operations, and Rebecca Paoletti, Co-Founder and CEO of CakeWorks, a full-service video agency, each 30-minute episode of VPAID will welcome media executives and subject…

Firstlight Media, SSIMWAVE Partner for Video Quality Optimization

Collaboration enables multi-point monitoring and management of OTT video Firstlight Media and SSIMWAVE  are partnering to drive broader adoption of AI-powered solutions that measure, manage and optimize video quality at multiple points in the delivery chain. The two companies are teaming to enable OTT and pay-TV providers to seamlessly implement SSIMWAVE's SSIMPLUS® system in conjunction with Firstlight Media's modular, cloud-based streaming platform that is built on Gen 5 architecture and delivers step-changes in…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

Firstlight Media’s Cloud-Native OTT Platform to Support New Streaming Venture Struum

Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure Firstlight Media announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own…

MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Florida Funders (Native & Programmatic Advertising), Foxy Bingo (Video Platforms), Cadent (TV Advertising), Bancard (B2B Commerce), to RealNetworks (Entertainment). Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s…

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors that will likely create very unique consumer patterns. For starters, there will be continued uncertainty around the pandemic and its cure (vaccine timing and effectiveness, collective immunity, etc.) as well as the economic impact on households (employment, stimulus, impact to savings and…

LiveXLive Surpasses 1 Million Paid Subscribers

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions ("CPS"), announced that it has surpassed over 1 million paid subscribers for its LiveXLive streaming platform. LiveXLive has experienced record growth across nearly all of its digital traffic metrics including premium pay-per-view virtual concerts, expert-curated radio stations, video-on-demand,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment). Vidy Expands Decentralized Video Ad Network Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in…

DocuBay Enhances its Offering by Launching Linear OTT Feed

DocuBay, the global membership VOD offering from IN10 Media Network designed to showcase the best of international, non-scripted content has launched a global linear feed, adding to its existing VOD service. Sharing his views on the launch of the linear feed Mr. Aditya Pittie, Managing Director, IN10 Media Network said, "Enhancing our offerings through a linear feed is an extension to our promise of providing the best factual entertainment in the most intuitive manner possible. A linear feed will go the distance by…

Hive9 Introduces Advanced Custom Attributes to Accommodate Complex Marketing Segmentation Needs

Hive9, a provider of software for marketing leaders to plan, measure, and predict revenue from marketing, announced the availability of a suite of new features called Advanced Custom Attributes. These features, available throughout Hive9's planning and purchase support modules, will enable customers to accommodate complex segmentation needs and a wider variety of use cases. Marketing Technology News: StarNews Mobile Inks Deal with Sony Music Entertainment in Africa Users will have unlimited segmentation at any level…

TV Azteca and Vault AI Launch Audience Insights in Mexico

TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced that it is launching together with Vault AI, "Real Unscripted", a consumer insights prediction platform for unscripted content. As a pioneer of artificial-intelligence-driven market research for entertainment content, Vault AI is rapidly disrupting traditional research methodologies which use surveys and focus groups to evaluate consumers' response to television show pilots, for example.  In addition, Vault's…

LiveXLive Completes Acquisition Of Custom Personalization Solutions (CPS)

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced that it has completed the acquisition of Custom Personalization Solutions, LLC ("CPS") in an all-stock deal. The transaction is valued at approximately $12 million based on the closing market price of LiveXLive's stock on December 22, 2020, subject to working capital and other adjustments. CPS will operate as a wholly owned…

Free Streaming Network Crackle Announces New Exclusives, Movies, and Series for January

Crackle’s mix of Hollywood blockbusters, award-winning indies, classic TV, and hand-picked exclusive and original content is always FREE Crackle Plus, a Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) company and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, today announced the upcoming content releases planned for January. Crackle linear and VOD networks are available in the U.S. and can be accessed on up to 29 devices and services including Amazon FireTV, RokuTV,…