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ReelTime VRs New ReelTime Virtual Room May Be Coming to a Hotel or Home Near You

ReelTime VR a pioneer in the development of Virtual Reality programming and technologies is developing a Virtual Room for consumer and commercial use. The revolutionary rooms utilize 4K video walls, floor, and ceiling fueled with ReelTimes' patent pending technology that can create any environment desired. The Virtual Rooms can have the consumer sitting on a couch in a traditional living room with and desired décor one second, and then transport them instantly to a white sandy beach, high rise penthouse, or even orbiting…

Delivra Unveils Improved User Experience and Automation Dashboard

Marketing Technology Company Unveils New UX Developed to Meet the Growing Needs of Customers Delivra — a provider of advanced email marketing automation and a part of the CM Group family of brands — announced the release of its new in-application user experience. Inspired by customer and in-house expert feedback, Delivra has made several improvements to its navigation and functionality to increase ease-of-use including its automation dashboard. Alongside this, Delivra announced its rebrand, bringing a modern and…

TechBytes with Devra Prywes, CPO, Applicaster

Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started with a summer internship back in college at video game platform 3DO where I worked for a producer in the studio. Off the bat I was hooked. After deciding to then explore computer science, I learned I didn’t like to code. Instead I loved the premise of what tech could do and the problems it could solve - and continued on this path under a cognitive science focus. I soon learned that many software…

Parks Associates: 8% of US Broadband Households own a VR Headset, While 25% are Familiar With VR Headsets

Industry Report Addresses Evolving Ecosystem for VR, Current Gaming Use Cases, and Challenges to Expand Beyond Gaming A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among consumers who own or are familiar with VR, 54% use…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

New Reality Co. Builds Award-Winning VR Experience With Perforce

Technical and Creative Team Leverage Perforce Version Control to Premiere Tree at Sundance in Just Two Months Perforce Software, a global provider of enterprise-grade DevOps-focused software solutions and the leading provider of version control software for large scale entertainment and AAA game development, was selected by New Reality Co. as the solution to integrate and support their creative and technical work. Integrations with Unreal Engine (UE4) and a variety of design and rendering tools used by contributors on a…

Subvrsive Announces Augmented Reality Platform Allowing Brands and Agencies to Publish and Share Ar Experiences; No App Required

New Platform Recognized as Finalist in the 2019 SXSW Interactive Innovation Awards Austin-based innovation studio, Subvrsive, announced Lens.io, a cutting-edge augmented reality platform designed to let brands and agencies publish and share AR experiences straight to the web. The platform, which is a finalist in the 22nd annual SXSW Interactive Innovation Awards, eliminates the need for users to download an app in order to interact with augmented reality content, promising deeper engagement and higher sales for Lens.io…

ObEN and Salin Join Forces to Personalize Social VR and AR

VR/AR Platform Works with Leading Personal AI Company to Enable Users to Enjoy Personalized Avatar Interactions in VR/AR Experiences ObEN Inc., the artificial intelligence (AI) company creating Personal AI (PAI) technology to revolutionize digital interaction, and Salin Co., Ltd., Virtual Reality (VR)/Augmented Reality (AR) Social platform provider, are happy to announce they have signed a MOU for joint projects aimed at porting ObEN’s Personal AI (PAI) avatars into Salin’s VR/AR social and gaming experiences. As part…

New Virtual Human Technology from Talespin Leverages VR and AI for Teaching ‘Soft Skills’

First Platform Demo Simulates HR Use Case, Tasks Trainees with Firing Virtual Character "Barry" Talespin, the leading developer of enterprise XR solutions, announced its new virtual human technology, a virtual reality soft skills training tool powered by artificial intelligence. The software empowers organizations to significantly improve employee learning and development, particularly when it comes to training interpersonal and leadership skills like communication, negotiating and conflict resolution. Leadership and…

Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression

Unless you love a good defensive game, Super Bowl LIII turned into a bit of a dud for millions of people who tuned in. The 13-3 Patriots triumph was the lowest-scoring Super Bowl ever, providing little excitement for neutral fans. Maroon 5 took flak from critics for its halftime show, and there didn’t seem to be as many standout ads as in years past. Yet if we know anything, it’s that the NFL’s showcase event will come back swinging again next year, and as networks and advertisers seek ways to keep the huge audience engaged,…

Mavrck Releases New Features That Empower Marketers To Hyper-Personalize Their Influencer Databases And Insights

After a record 2018, advanced, all-in-one influencer marketing platform Mavrck is continuing its innovation in 2019 by announcing the deep integration of its survey research capabilities with its influencer database. Marketers struggle with making research insights actionable, an inability to scale personalized influencer search criteria, and expanding influencer relationships beyond creating content. Mavrck’s new features solve those problems while also opening new lines of communication between marketers and influencers.…

Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance

Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and predicting the results of influencer marketing campaigns before they kick off. The new Performance Forecasting campaign features are now available to all Mavrck customers, maintaining Mavrck's innovation and leadership position in the influencer marketing data space. As Forrester stated last…

Bright Pattern Announces AI-Driven Conversational IVR and BrightStart Apps

Easy-To-Use IVR Reduces Effort and Cost; Brightstart Apps Let Businesses Quickly and Nimbly Turn on Customer Experience Capabilities at Low Cost Bright Pattern, leading provider of easy-to-use enterprise omnichannel cloud contact center software for innovative companies, announced at Customer Contact Week (CCW) Nashville2019 two new additions to the Bright Pattern Customer Experience Platform: 1) a conversational IVR that leverages AI for smarter, easier self-service, and 2) Bright Start Apps that allow companies to turn…

Tobii and HTC Bring Eye Tracking to Next Generation VR Headset

Tobii announced that it is working with HTC to integrate its eye-tracking technology into the new VIVE Pro Eye Virtual Reality (VR) Headset. The VIVE Pro Eye and its eye-tracking features will be demonstrated by both companies at the CES 2019 trade show. In the fall of 2018, Tobii announced that it signed an agreement with a leading VR manufacturer. Today, Tobii confirms that agreement is with HTC. "HTC is one of the most influential companies in the VR industry and this integration firmly establishes eye-tracking as a…

VRtuoso Makes Virtual Reality Learning Real for US Businesses

Virtual Reality (VR) Immersive Learning Specialist Launches in North America at CES 2019 VRtuoso, the creators of an innovative VR presentation platform, has announced its immediate availability in North America. VRtuoso is the first enterprise product to enable anyone in a company to quickly and easily create VR presentations. The enterprise VR training market is expected to grow to $6.3 billion by 2022 from $216 million in 2018, according to ABI Research. Despite immersive learning emerging as a better way to…

Clay AIR to Offer Hand Tracking and Gesture Recognition to the AR & VR Industry

Users Will Now Be Able to Use Their Own Hands to Interact in Augmented and Virtual Reality Clay AIR, a hardware-agnostic hand tracking and gesture recognition software company, announced that it is collaborating with Qualcomm Technologies, Inc. to provide OEMs with critical interaction technology to accelerate adoption of AR & VR devices. This is a part of the company's larger mission to standardize hand tracking-enabled capabilities in AR & VR Head-Mounted Displays (HMDs). "We are at the very beginning of an…

Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers

New Commerce Products Will Provide Sovrn Publishers More Tools to Generate Revenue from the Content They Create and Consumers They Reach Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 25,000 websites, announced the acquisition of San Francisco-based VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. This acquisition complements the Sovrn suite of products and…

LiveXLive To Deliver Immersive 360 And VR Festival Experience With Samsung VR Video At Rolling Loud Music Festival

The Collaboration Includes Cutting-Edge Virtual Reality Technology to Be Unveiled December 14 and 15, 2018 LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that it will provide streamed 360 degree and immersive VR experiences through Samsung VR for Rolling Loud on December 14 and 15, 2018. The collaboration includes both live and VOD content via the Samsung VR Video mobile app and SamsungVR.com. The content will immerse fans in festival activities and experiences while…

Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer

"The best marketers will agree that mobile attribution essentially allows them to drive at full speed with their eyes wide open instead of basically flying blind."Tell us about your role and journey into technology. What galvanized you to join AppsFlyer? After selling a company I co-founded to Google, I knew I wanted to return to my roots and work for a small and agile company with a potentially great growth story, so AppsFlyer was the natural next step. I joined the company as their thirteenth employee and their first…

World’s First AR, VR & MR Marketing Conference Announces Speakers and Agenda

Mixed Reality Marketing Summit takes place on Nov. 5 in New York City Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place at the PlayStation Theater in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their…