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Trig, Inc. Takes Campaign Cup for Outstanding Performance

Ohio-based sales and marketing firm rewarded for stellar 2019 Ohio-based sales and marketing firm Trig, Inc. was recently recognized for exceptional service on behalf of a prominent energy supplier during 2019. The company earned the Campaign Cup, a national sales honor presented to the top-producing office across the nation engaged in the campaign. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption Led by…

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October…

Ellie Mae and Optimal Blue Enhance Secondary Marketing Integrations

Ellie Mae, the leading cloud-based loan origination platform for the mortgage industry, announced the expansion of the strategic partnership with Optimal Blue, the leading secondary marketing automation platform in the mortgage industry. The expansion includes the collaboration on multiple next-generation, API-based integrations between the Ellie Mae Digital Lending Platform and the Optimal Blue's Marketplace Platform™ - specifically the company's flagship Product & Pricing, Hedge Analytics, and Loan Trading solutions.…

WatchGuard Technologies to Acquire Panda Security, Extending Simplified Security From Network to Endpoint

The Combined Entity Will Provide Centralised Management of Advanced Threat Detection and Response Functionality Fuelled by Artificial Intelligence (AI), Behaviour Profiling Techniques and Cutting-Edge Security Event Correlation. WatchGuard Technologies, a leading global provider of network security and intelligence, secure Wi-Fi and multi-factor authentication, announced that it has entered into a definitive agreement to acquire Panda Security, a leading global provider in advanced endpoint protection. Once the integration…

CleverTap Strengthens Global Presence with Expansion into the Middle East

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap's platform to help engage, retain and grow their users. By expanding…

Command Alkon Wins Bronze Stevie Award in 2020 Stevie Awards for Sales & Customer Service

14th Annual Awards Presented on February 28 in Las Vegas Command Alkon was presented with a Bronze Stevie Award in the Best Customer Engagement category in the 14th annual Stevie Awards for Sales & Customer Service on Friday, February 29th. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious…

PowerReviews Appoints New CEO to Propel Company Through Next Phase of Growth

Mark Dillon elevated to CEO PowerReviews, a software and data company powering the authentic voice of the customer for brands and retailers, announced the appointment of Mark Dillon as chief executive officer. Mark initially joined PowerReviews in May 2019 as senior vice president of sales and was quickly promoted to chief revenue officer late last year, having been responsible for driving record bookings growth at the Company. Matt Moog, who founded the Company as Viewpoints in August 2006 before acquiring PowerReviews and…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

Seersite Acquires StreetReader, Appoints Boris Markovich as CEO

Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO. Rob Pflieger, Chief Investment Officer of Palm Ventures, Seersite’s lead investor, stated: “We are…

AdsDax Expands Cryptocurrency Product Offerings In Indian Advertising Market

Decentralised advertising platform lines up big brands for ad campaign after landmark ruling allows banks in India to service crypto firms AdsDax, a blockchain-enabled advertising platform, has unveiled plans to expand its business activities in India, working with more brands and agencies to deliver innovative ad campaigns that leverage blockchain and cryptocurrency technologies for higher levels of transparency and accurate reporting. Marketing Technology News: Avtex Hires Kristine Hansen as Vice President of Sales The…

Underscore Marketing Awarded Excellence in SEO and Media Planning Services

Digital business publication, CV Magazine, announced the winners of the 2020 Corporate Excellence Awards.  Underscore Marketing, a strategic media agency with a focus on brands that contribute to health and wellness, has been awarded the title of "Excellence in SEO and Media Planning Services, 2020 – New York."  This honor was based on comprehensive analysis of qualitative and quantitative research, ensuring merit was given properly across many industries. Marketing Technology News: Avtex Hires Kristine Hansen as Vice…

Iterable Announces Keynote Speakers for Activate 20

The signature growth marketing conference will feature headliner Jonathan Mildenhall and keynote talks from principal analyst Brendan Witcher, Iterable CEO Justin Zhu and Iterable VP of product Bela Stepanova Iterable, the leading cross-channel growth marketing platform, announced that its headlining keynote speaker for its annual growth marketing conference, Activate, is the former CMO of Airbnb and current co-founder and CEO of TwentyFirstCenturyBrand, Jonathan Mildenhall. More than 800 of the industry’s most innovative…

IZEA Completes TapInfluence Platform Integration

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report:…

Invoca Appoints Michael DiFilippo as Chief Financial Officer

Former CFO of MuleSoft and AppDirect to Drive Next Stage of Growth at Invoca Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. The new addition to the executive team follows the company announcing a $56 million round of financing in late 2019. "As Invoca enters our next stage of growth, we are excited to have a new CFO guide our strategy and scale operations," said Gregg Johnson, CEO of Invoca. "Michael brings…

cnvrg.io Accelerates Enterprise AI Deployment Through Advanced MLOps Solutions Integrated with NVIDIA GPU Cloud Container Registry

Company offers NVIDIA GPU performance-optimized NGC containers on premises or on any cloud with MLOps, automation and monitoring capabilities, accelerating enterprise AI from research to production cnvrg.io, the data science platform simplifying model management with MLOps and continual machine learning automation, announces its advanced MLOps solution will be integrated with the NVIDIA NGC container registry. Through a full, native integration, cnvrg.io will deliver accelerated enterprise artificial intelligence (AI),…

ForwardPMX Invests in the Future of Conversational Commerce with the Acquisition of Leading Voice & Chat Platform, Headliner Labs

Headliner Labs' Caroline Klatt and Dana Gibber join ForwardPMX to Launch the Agency's Voice and Conversational Commerce Capabilities Award-winning, global brand performance agency, ForwardPMX, announced the acquisition of leading voice and chat platform, Headliner Labs. The company's CEO and Co-Founder, Caroline Klatt, and COO and Co-Founder Dana Gibber, will join ForwardPMX as Co-Chief Innovation Officers spearheading the agency's voice and chat practice and helping to position clients for growth in a voice-enabled…

Coveo In-Product Experience Intelligence Delivers Contextual In-App Support

AI-Powered Solution Understands Context, Reduces Friction, Enhances Customer Experience Coveo, the Experience Intelligence Platform Leader for enterprises, announced Coveo In-Product Experience Intelligence, an AI-powered solution that enables “as-a-service” providers to deliver powerful, context-aware help to users right within their web applications. As more businesses embrace recurring revenue models, the pressure is on to provide the best experiences possible from day one. For subscription-based companies, the…

Allbound Launches HubSpot Integration to Help Customers Have Better Visibility into Partner Programs

Partners and Distributors Can Now Seamlessly Integrate HubSpot Experiences Into Day-to-Day Workflows Allbound, the leading Partner Relationship Management solution, today announced that it has launched a new integration for HubSpot. Through the integration, customers can now automatically integrate contacts and opportunities from partner referrals from Allbound and sync data inside of the HubSpot platform with a new Allbound workflow action. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans…

Broadvoice Unifies Acquisitions Under New Brand Strategy for New Decade

UCaaS Provider Launches New Website & Renews Promise to Make Every Connection Matter Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP trunking services for businesses, announced the launch of a new corporate brand identity, redesigned logo and website. These changes come at a time of growth and transformation for the company, which is integrating recent acquisitions, expanding its product portfolio, and renewing its commitment to providing the industry’s best service culture…

Zeta Global Announces Chris Greiner as Chief Financial Officer

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…