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Sekure Merchant Deploys CallMiner Speech Analytics via Five9 to Boost Sales Conversions

Sekure Merchant Solutions Selected CallMiner Eureka for the Data-Driven Insight Available from 100% Monitoring of Agent Interactions for Automated Quality Management and Sales Training CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, announced recently at Five9 CX Summit that Sekure Merchant Solutions is seeing early success in its implementation of CallMiner Eureka as its speech and engagement analytics solution. CallMiner Eureka is provided to Sekure Merchant Solutions…

Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Data Governance Firm Advances to Business Level Partner Within the Program to Supply Digital Marketers with a Unified Governance Platform, Resolving Campaign Data Issues Prior to Launch Tracking First, a leading data governance and quality assurance company, has joined as a Partner in the Adobe Exchange Partner Program. The collaboration with Tracking First is designed to help Adobe Analytics Cloud users, who can now make campaign optimization decisions. The decision-making would be backed with greater confidence and…

Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences

Partnership Between Dynamic Yield and ResponseTap  Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience. At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, "While digital and self-service continues to grow,…

CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for data-driven marketers, has announced the launch of Call Highlights. Call Highlights by CallRail is an AI-driven extension of its Keyword Spotting technology within CallScribe. This extension automatically detects and surfaces relevant keywords in a phone call. Recommended Read: Voilà! the…

Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation Share Article

Leaders in Sales & Marketing Automation and Call Tracking Solidify Partnership, Creating a Must-Have Marketing Solution for Call Tracking and Automation Sales and marketing solutions provider, Lead Liaison, and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution. ResponseTap is a global organization with offices in the US and UK. They most recently opened their New York office. The company…

Measure Your Marketing Campaigns Using Link Tracking

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won. Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI. Link Tracking In link…

Mautic Launches Maestro, A Marketing Management Solution Created Specifically for Agencies and Enterprises

Provider of Open Marketing Cloud Announces New Product that Increases Scalability and Saves Time for Marketers Across the Entire Business Mautic, the leader in modern marketing automation, announced the addition of Maestro, the industry's first solution that enables seamless management of multiple marketing automation accounts. The company also announced an upcoming beta program for Maven, a marketing intelligence solution that will apply machine learning to help marketers optimize campaigns and content delivery,…

Invoca Appoints Michael DiFilippo as Chief Financial Officer

Former CFO of MuleSoft and AppDirect to Drive Next Stage of Growth at Invoca Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. The new addition to the executive team follows the company announcing a $56 million round of financing in late 2019. "As Invoca enters our next stage of growth, we are excited to have a new CFO guide our strategy and scale operations," said Gregg Johnson, CEO of Invoca. "Michael brings…

Marchex Adds Closed Loop Conversion Insights to Sales Edge Rescue

Now businesses can evaluate sales team effectiveness and measure impact in converting high value leads that were initially mishandled Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Closed Loop Conversions, a significant enhancement to Marchex Sales Edge Rescue that enables enterprise and local businesses to more efficiently grow revenue by capturing missed opportunities. As part of the Marchex Sales Edge suite, Sales Edge Rescue offers conversational…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Invoca SVP of Sales Elected to LeadsCouncil Board of Directors

LeadsCouncil expands its alliance of lead generation experts with the addition of sales veteran from the leading call tracking and conversational analytics provider Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Invoca Senior Vice President of Sales Ben Sullivan has been elected by his peers to join the LeadsCouncil board of directors. The LeadsCouncil is an independent association, whose members are companies in the online lead generation industry from buyers to sellers,…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

LogMeIn Announces New GoTo Marketplace and Latest Partner Integrations

GoTo’s New and Improved Integrations Help Customers Drive Greater Productivity and Efficiency in Their Communication and Collaboration Workflows LogMeIn, Inc. announced the launch of the GoTo Marketplace, a single point of access to all of the applications and productivity tools that integrate with LogMeIn’s GoTo suite of Unified Communications & Collaboration (UCC) products. LogMeIn also announced new and improved integrations for the GoTo portfolio, including Salesforce Lightning, Theta Lake, Clio, Zoho and Prezi. The…

SeoSamba Announces All New Websites to Be Compliant With the Americans With Disabilities Act WCAG 2.1 AA Standard

Costly Accessibility Lawsuits Are on the 2020 Horizon for Unsuspicious Businesses & Franchises With Inferior Brand Website Providers Your website might cost you more in 2020 than ever before. The plaintiff's lawyers are filing ADA lawsuits as fast as they can. This is especially true for franchise brands, as they are more exposed due to their ubiquitous nature, multi-unit structure and perceived deep pockets. The latest development involved a Supreme Court decision to deny a petition from Domino's Pizza, leaving in…

How Gaps in Technology Affects Marketing Technology

A lot of marketers are under pressure to yield a return on marketing investment or ROMI. But then again, in general, they don’t feel ready that’s why they are performing less well. In addition to that, a number of marketers have misleading beliefs when taking on Digital Marketing services. In fact, there had been a report which says that more than 70% of marketers reveal that they are mostly bothered as regards determining and showing the return on Marketing investment. When a certain brand is without Marketing systems…

XANT Playbooks Ranked Enterprise Leader in G2 Reports

Sales Solution from XANT Singled out for Market Presence and Customer Satisfaction XANT, formerly InsideSales.com, announced it has been named the enterprise leader in the latest G2 Grid® report for Outbound Call Tracking platforms. The XANT Playbooks product ranked first in the Grid, receiving the highest scores for market presence and customer satisfaction. XANT Playbooks achieved an overall user score of 90, beating out every other sales acceleration vendor in the market.  In addition to Outbound Call Tracking, XANT…

Invoca Raises $56 Million to Help Marketers Turn Conversational Insights into Revenue

The company is experiencing 75% year-over-year growth with blue-chip customers including Dish Network, Dignity Health, and U.S. Bank Invoca, the leader in AI-powered call tracking and conversational analytics, announced it has raised $56 million in new capital, bringing the company's total financing to date to $116 million. The financing was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from other investors including Accel and Morgan Stanley Alternative Investment…

Sherpa and ActiveDEMAND Partner to Deliver More Personal Sales Methods to the Senior Living Market

New Industry-Leading, Bi-Directional Integration Aligns Sales and Marketing Efforts to Deliver Prospect-Centered Processes Sherpa—a leading senior living technology company that provides a revolutionary senior living sales enablement platform designed to humanize the senior living sales process—announced that it has partnered with ActiveDEMAND to provide sales and marketing teams with superior tools that deliver prospect-centered sales methodologies to more effectively help older adults make one of the most momentous…

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…

Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data

First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound phone conversations Invoca, an AI-powered call tracking and conversational analytics company, unveiled Signal Discovery, the latest extension to its Signal AI product suite. Signal Discovery is a first-of-its-kind tool that analyzes businesses’ calls to automatically uncover conversational insights about their high-intent buyers, which marketers can use to inform…