LG Ads Solutions, the connected TV and cross-screen advertising arm of LG Electronics, today announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), to bring LG smart TV and…
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Launching Today, Vindex Intelligence Platform Provides Robust Data to Demystify the Gaming Consumer and Inform Actionable Insights Vindex, a global gaming technology company, announced a partnership with the Interactive…
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Event Experience category leader launches first-of-its-kind resource to share event expertise with customers, partners and event professionals  Bizzabo, an Event Experience Operating System (OS), has launched its Global Event Center of…
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In the world of e-commerce, most consumers are not committed to a specific brand when they are at the top of the sales funnel. In fact, 70% of consumers' searches on Amazon do not include a brand name. Online interactions play a fundamental…
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A good data-privacy policy can actually benefit both marketers and end users; Chris Gladwin, CEO and Co-founder at Ocient dives deeper in this Q&A: _______ Welcome to this MarTech Series chat Chris! Tell us more about your B2B/Tech…
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One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
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NICE VoC customers achieved measurable improvements in business metrics including revenue increase, cost decrease, and agent efficiency improvement NICE  announced that it has been recognized as a 2022 MetriStar Top Provider in the Voice…
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TouchBistro Marketing is a POS-integrated platform for automating customized promotions TouchBistro announced the launch of TouchBistro Marketing, a comprehensive marketing and customer relationship management (CRM) platform that…
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Late Stage VC-Backed Companies - Replit and Alto - Launch Community Round™ Campaigns Wefunder, a platform that helps founders raise a Community Round from their most passionate customers and fans alongside venture capitalists, announced…
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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyze data by custom…
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Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum? I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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VP of Client Operations Allison Brecklin and VP of Marketing Kristene Turner to drive growth for real-time audio technology company transforming live events Mixhalo, creator of the wireless networking technology that delivers…
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Purchase price for this acquisition of €24.5m, with €19m payable one year after the closing date Closing date anticipated no later than June 15, 2022 Acquisition to be fully paid in cash Claranova announced that its…
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The initiative encourages the NFT ecosystem to embrace #CleanNFTs Voice, the NFT platform for creators, is kicking off Earth Month with a pledge to plant a tree for every NFT created on their platform during the month of April, supporting…
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Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and…
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First-In-Market Outcome-Based Marketing Solutions for Results Without Risk Matterkind, IPG’s activation intelligence company, announced today the launch of Outcome Navigator. Outcome Navigator (ON) includes existing Matterkind capabilities…
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Building Upon Ability to Measure Web, Mobile, CTV, Linear, Upwave Now Measures Facebook and YouTube, Strengthening the Premier Cross-Media Measurement Platform Upwave, the leading analytics platform for brand advertising, today unveiled…
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Viral Loops enables businesses to launch, monitor and manage referral campaigns to create viral demand for their products. Viral Loops has strong sales growth from more than 700 customers, is EBITDA positive and is expected to…
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What marketing practices and martech trends will dominate the online ad and marketing industry through 2022? Catch what the leaders think along with the latest in martech in this weekly highlight: _______ MarTech Quote-of-the-Week! As…
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CDP: Is the Future Now?  CDPs (Customer Data Platforms) continue to be at the forefront of most martech conversations. During 2021, many marketers added CDPs to their tech stack, and at the same time a great number of marketers were/are…
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