Banner Before Header

Lattice Engines Joins Marketo Accelerate Partner Ecosystem to Deliver Scalable Audience Engagement to Marketers

AI-Driven Data Insights Enable Marketers to Scale Personalized 1-to-1 Marketing Campaigns Lattice Engines, the leading provider of AI-enabled ABM solutions, has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator. The integration of these two platforms gives marketers a way to infuse campaigns with AI-driven data insights that enable them to engage the right audiences in real-time with personalized messages. "Lattice and Marketo share many enterprise customers that…

Marketo Accelerate Evolves Further with Addition of Socedo

Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem Socedo, a social media demand generation for B2B marketers is the newest addition to the Marketo Accelerate ecosystem.  This creative ecosystem harnesses the best that martech has to offer to empower the complete customer lifecycle. Socedo has been associated with Marketo since 2014 as a LaunchPoint Technology Partner. Socedo-Marketo Integration The integration of Socedo and Marketo allows joint customers to fill…

Marketo Partner Digital Pi To Acquire Digital Marketing Agency RevEngine Marketing

Digital Pi, Inc. announced that it is acquiring Boston-based RevEngine Marketing, a full-service marketing consulting agency that specializes in Marketo. The move positions Digital Pi to meet the rapidly growing global demand for the company's high-quality Marketo consulting services. "RevEngine Marketing, led by its founder, Jeff Coveney, is an outstanding business and cultural fit to Digital Pi. We've known Jeff and his team for years and have always been impressed with their thought leadership,…

Marketo Names Vertify a Revvie Finalist for 2018 Lauchpoint Technology Partner of the Year Award

This Revvie Enhances the Already Robust Partnership Between Marketo and Vertify Vertify Inc., a smart integration software company, recently announced that they have been named a finalist for the Revvie Launchpoint Technology Partner of the Year Award. This award recognizes partners who are delivering exceptional value to Marketo customers through technology and innovation. Winners will be announced at Marketo Nation Summit in San Francisco, April 29 - May 2, 2018. With over 100 mutual customers, Vertify's goal is…

Marketo and TCS Join Hands to Offer Improved Marketing Services across the Globe

The Collaboration Is Aimed At Revolutionizing The Marketing Organizations Of Joint Customers The world of alliances to provide enhanced marketing solutions continues to expand thick and fast. Marketo, provider of engagement marketing solutions and software, has announced a collaboration with global business solutions, consulting, and IT services company Tata Consultancy Services (TCS). The partnership will enable joint customers to revolutionize their marketing organizations. Executive Speak Marketo’s Chief Executive,…

Data Synchronization Platform PieSync Joins Marketo Innovate Partner Ecosystem

PieSync's Partnership With Marketo Allows Marketers to Sync Their Data across Marketo, Bussiness App, and Their CRM PieSync, the world's fastest-growing data synchronization platform, has joined the Marketo Innovate partner ecosystem, the industry's first MarTech partner innovator. PieSync integrates Marketo with other cloud-based business applications with their intelligent 2-way contacts synchronization platform. By forming this partnership, Marketo customers can now automatically synchronize their data between Marketo,…

CleverTouch Unveils ‘Momentum’ for Email; Becomes a Marketo Accelerate Partner

Created by CleverTouch DevLab, Momentum Revolutionizes the Email Creation Process for Regional and Central Marketers Using Marketo® CleverTouch, a leading Marketing Automation consultancy and service provider, announced their latest product offering, Momentum. Momentum by CleverTouch is a marketing technology platform that revolutionizes the email creation process in Marketo Engagement Platform®. The company also announced that they are now a Marketo Accelerate Partner. Using Momentum by CleverTouch, marketers can build…

Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey

Marketo's new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of engagement marketing software and solutions, welcomed seven new partners to Marketo Accelerate, the MarTech industry's first partner accelerator. This new class of partners, including Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com, integrate into the Marketo Engagement PlatformTM to allow marketers to create and deliver personalized experiences…

Arun Anantharaman from Adobe Systems is New Marketo Chief Product Officer

MarTech RADAR 150 company, Marketo, has announced that it has appointed Arun Anantharaman from Adobe Systems as its new Chief Product Officer. The leading provider of engagement marketing software and solution also announced that Manoj Goyal, who joined Marketo in May 2017as CPO, will now take on the role of Chief Technology Officer. The latest leadership news comes barely months after the MarTech RADAR 150 company announced Jill Rowley as their Chief Growth Officer. Recommended Read: MarTech RADAR 2018: Top 150…

Oktopost Selected by Marketo as ‘Technology Partner of the Year’

The Leading Engagement Platform Provider Marketo Has Awarded Oktopost the 'Technology Partner of the Year' Oktopost, the only social media management platform that is architected for B2B enterprise companies, announced its selection as the "Technology Partner of the Year" by Marketo, the world-leading engagement platform. The Technology Partner of the Year award was announced two weeks ago in Las Vegas at Marketo's Revenue Kickoff Meeting, which is Marketo's biggest partner event, bringing together employees,…

Metadata Joins the Marketo Accelerate Partner Ecosystem

Artificial Intelligence Operators Create Predictable Lead Flow for Marketo Users Metadata, the patented platform for closed-loop account-based marketing, announced that it has joined the Marketo Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform to enable marketers to create and deliver personalized experiences to their customers across all channels throughout the buyer's journey. Also Read: SnapApp Joins Marketo Accelerate to…

Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration

New Integration Enables Notifications In Real-Time Marketo, Inc, the leading provider of engagement marketing software and solutions, announced a partnership with Slack, to empower Marketo users to communicate and collaborate effectively to engage their customers at the right time. "Buyers expect businesses to respond to them in the moment. Today's enterprises are searching for solutions that will give them the competitive edge and allow them to engage with customers instantly," said T.K. Kader, group vice president of…

Digital Pi Named a Services Partner of the Year by Marketo

Digital Pi Received The Award In Las Vegas At The Marketo Revenue Kick Off Meeting Last Week, For Its Contributions To Marketo's Sales And Customer Success In 2017 Digital Pi, a leading Marketo consulting agency, today announced it was named Services Partner of the Year by Marketo, Inc., the leading provider of engagement marketing software and solutions. Digital Pi received the award in Las Vegas at the Marketo Revenue Kick Off Meeting last week, for its contributions to Marketo's sales and customer success in 2017.…

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Predictions Series 2018: Marketo Accelerate Community and their Idea of Martech Disruptions

Innovate and Accelerate-- 2017 was a year that witnessed technology makers achieve phenomenal pace in their innovations. So, why should 2018 be any different! What better way to understand the martech trends in 2018 than letting the Unicorns speak about the tech-trends themselves. “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018 In Part Eight of the Predictions Series 2018, we unravel the disruptions that could hugely influence martech stacks in 2018. The participants in…

Marketo Moves into a New Office in Denver with a Clear ‘Purple’ Vision for 2018

CEO's Vision in Denver: Marketo Is Fast-Tracking Its Growth, Inching Towards Half-Billion Revenue in 2018 MarTech Interview Series with Steve Lucas, CEO of Marketo Within a year-and-a-half of taking helms at Marketo, CEO Steve Lucas took Marketo into its new office in Denver, Colorado-- a place he knows like a back of his hand. In a latest LinkedIn post, Steve cheered his team members by addressing a big shout-out to teams in Marketo's HQ in San Mateo and other global locations. Recommended Read: Uberflip Reveals…

Marketo Names Chief Marketing Officer and Chief Customer Officer

Sarah Kennedy Joins As CMO; Matthew Zilli Promoted To CCO Marketo, Inc, the leading provider of engagement marketing software and solutions, announced that it has hired Sarah Kennedy as its Chief Marketing Officer (CMO). In addition, it has promoted Matthew Zilli to the role of Chief Customer Officer (CCO). Both will sit on Marketo's executive team, reporting into Chief Executive Officer Steve Lucas. "I am thrilled to welcome Sarah as Marketo's new CMO. We undertook an exhaustive search to make sure we found the…

MCH Strategic Data Partners with Marketo to Simplify Data-Driven Marketing

The Combination Of MCH Strategic Data's Quality Data With Marketo's Automation Technology Enable Marketers To Draw Insights, Build Segments And Increase Their ROI MCH Strategic Data, a leading provider of data and technology solutions, partners with Marketo, a world leader in marketing automation, to launch a powerful new feature that ingests quality MCH data into the Marketo platform. This feature allows Marketo users to cleanse, match, append and prospect. “Many marketing organizations are dependent on their…

Marketo Delivers New AI-Powered Personalization and Account-Based Insights

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…