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Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In the second of their 'Inbound to ABM' breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling - particularly through video - will be increasingly crucial if modern marketing and sales strategies are to…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

5 Reasons Video is the Best Choice for Account-Based Marketing

“Show, don’t tell.” “Seeing is believing.” “A picture is worth a thousand words.” These aphorisms about the primacy of the visual may be trite but they’re true. Four-fifths of all the impressions on the senses come from the eye. Our brains have evolved to rely on our vision to filter out threats and identify opportunities.   This is why video advertising works so well. However, applying video to account-based marketing (ABM) includes a host of challenges. ABM is the practice of creating a personalized mini-campaign aimed…

SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

SRAXshopper Dynamically and Instantly Creates Responsive Product Videos, Targeting Verified Shoppers Through Local and Personalized Data SRAX recently announced that its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers' list of tools for reaching verified shoppers. SRAXshopper's video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time. SRAXshopper dynamically and instantly creates responsive product…

Tremor Video DSP Expands Marketing Team

Both Chadwick and La Rosa Will Be Located at Tremor Video DSP's New York Headquarters  Tremor Video DSP, the leading programmatic video platform, announced the appointment of Justin Chadwick as Senior Director of Marketing and Jessica La Rosa as Senior Director of Product Marketing and Sales Strategy. “We are growing our marketing team to meet the rising demand for brands that want to directly connect with viewers in the living room. Justin and Jessica’s extensive marketing backgrounds and their ability to produce results…

Snappy Kraken Announces New Video Production Services to Enhance Marketing Outcomes for Financial Professionals

Advisors Who Add Quality Video Content to Their Digital Communications Strategy See the Results Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, recently announced an affordable, professional video production service for financial advisors. In addition to producing studio-quality videos for advisory firms, Snappy Kraken’s video production team is now available for on-location shoots at financial services conferences and/or advisory firm office…

Vidyard Expands Personalized Video and Video Messaging Solutions for Marketing, Sales, Customer Support

New Capabilities Help Marketing, Sales and Customer Support Teams Deliver Personalized Customer Experiences Proven to Boost Audience Engagement Vidyard, the leading video platform for business, unveiled its latest product enhancements to help marketing, sales, and customer support teams drive greater engagement through highly personalized video experiences. With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video…

TVPage Launches Influencer Video Affiliate Marketing at Shoptalk 2018

TVPage's Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018 TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

Unleashing Digital Video’s Potential for One-to-One Marketing

The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers spend more time viewing digital video across their devices, forecasts indicate 82% of internet traffic will be video-based by 2021. However, many marketers have been slow to make video a larger piece of their omnichannel strategies. That’s not to say marketers aren’t taking video seriously – they know and understand its growing role in consumers’ lives – but they often lack the sophisticated data and…

4 Essential Strategies for Integrating Marketing Technologies

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…

Prezi Launches Prezi Video App For Zoom

Prezi, a global leader in video and visual communication tools, announced an integration with Zoom to launch an app for interactive video platform Prezi Video in the Zoom App Marketplace. Prezi Video allows users to present visual content within the same screen as their face in Zoom video meetings, providing visual engagement and human connection throughout. “We’re excited to have the Prezi Video integration go live on our Zoom App Marketplace,” said Aleks Swerdlow, Marketplace Product Marketing at Zoom Video…

Splashtop Enables Remote Access to Adobe Creative Cloud Video Applications

Splashtop provides users of Adobe Creative Cloud video and audio products with high-performance remote access to their workstations, enabling them to work from home Splashtop Inc., a leader in remote access and remote support solutions, announced it has become a member of the Adobe® Exchange Developer community. The company provides solutions that allow users to remotely access Adobe Creative Cloud® desktop applications instantly and in real-time from any device—freeing them from having to go into the office to use…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Lifesize Transforms Customer Engagement in the Contact Center with CxEngage Video

Native, on-demand HD video capability enables agents to effortlessly add video interaction from any channel, providing more seamless and differentiated customer service Lifesize, a global innovator of immersive enterprise communication solutions, announced the launch of CxEngage Video, a new native video solution for cloud contact centers. Available immediately to customers worldwide, CxEngage Video allows contact center agents to rapidly initiate video-based conversations from any support channel — including phone,…

2020 Marketing Trends Outlook – B2B Buying Shifts to Online

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

Sitecore Leverages AI for Smarter Management of Images and Video, Reduces Content Creation Pressure

Company streamlines content lifecycle management, announces CHILI publisher integration and releases Javascript software development kit for third-party solutions Sitecore, the global leader in digital experience management software, released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Brands today manage thousands of digital assets to create engaging digital experiences for their customers. Leading…

Zype Delivers On Demand Transcoding and Complete Video Infrastructure

Zype Provides Enterprise-Class Video Content Management and Distribution Solutions Zype, the infrastructure for digital video, announced its availability on Google Cloud Marketplace. Google Cloud customers now have access to Zype's OTT Video Platform; including Video CMS, Video CRM, Encoding, Playout, Content Delivery, and Video Connectors. Google Cloud customers can rapidly build and deploy streaming products and services through Zype's end-to-end platform. As companies increasingly search for a flexible and scalable…