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Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Bobcat Selects Commercial Web Services as Preferred Dealer Website Provider

Package Includes Marketplace Integration, Lead Management Tools, Market Trend Reports & More Commercial Web Services, the leading provider of digital marketing solutions in the commercial trucking and heavy equipment industries, today announced its selection as a preferred website provider under the Bobcat Preferred Dealer Website Program. The designation authorizes Bobcat's 500 dealers in the U.S. and Canada to use Trader Interactive's services to maximize their online visibility with a value-added package that goes…

Blackbird to Showcase Ultra-efficient Video Editing in the Cloud with Amazon Web Services at NAB 2020

Blackbird plc announced that it will showcase ultra-efficient video editing in the cloud at the Amazon Web Services (AWS) booth at NAB 2020. Organisations working with video on a large scale need to be able to rapidly and easily access, view, edit and publish their content to all platforms and devices for audiences to consume. With cloud-based video editing and publishing platform Blackbird running on AWS, companies can drive productivity efficiencies across their operations. Marketing Technology News: Ricoh Spins out…

Global Web Conferencing Enterprise Selects Five9 for Salesforce Integration

Five9, Inc., a leading provider of the intelligent cloud contact center, announced that a global web conferencing and collaboration solution provider has chosen Five9 for its close collaboration and integration with Salesforce. Previously, the global enterprise’s system did not integrate with their customer relationship management platform, Salesforce. This resulted in the enterprise’s 150 agents, who field inbound support and sales calls, to lose valuable time looking up caller info, causing a poor service experience for…

Introducing the AWeber Landing Page Builder

The AWeber Landing Page Builder helps small business owners quickly create visually-stunning landing pages for a variety of uses AWeber, a leading provider of powerfully-simple email marketing software for small businesses, introduced the AWeber Landing Page Builder. Seamlessly integrated with AWeber’s email marketing software, the AWeber Landing Page Builder enables small business owners to quickly create visually-stunning landing pages that drive engagement and get their business online regardless of their existing web…

Onepath Survey Finds SMBs Aren’t Fully Leveraging Business Analytics

Despite spending hundreds of hours and thousands of dollars on their data analytics solutions annually, 86% of SMB managers and executives surveyed by Onepath said their companies could be making better use of these technologies Onepath, a long-time provider of managed technology services to small and midsize businesses, completed a survey of 100+ managers and executives in SMBs on the topic of data analytics. The research found that 67% of SMBs are spending at least $10,000 annually on people and technology to maintain…

Webgility Certified as Walmart Solution Provider

Leading ecommerce automation software becomes Walmart Full Service Solution Provider to help  businesses sell on Walmart Webgility—the leader in accounting automation software for ecommerce sellers has officially announced it is now a Walmart Full Service Solution Provider. As a full service provider, businesses can use Webgility software to sell on Walmart and streamline all their operations. Trusted by thousands of ecommerce businesses to process millions of orders each month, Webgility’s software enables sellers to…

CoSo Cloud Unveils CoSo Insights 2.0 for eLearning Security, Compliance and Performance Analytics

Unique Adobe Connect Add-On Tool Provides Self-Service Access to Critical Business Intelligence CoSo Cloud LLC (CoSo), the leading secure private cloud managed services provider for virtual classroom training and high-consequence meetings, announced today the release of its new and unique customer web portal, CoSo Insights 2.0, for large organizations and government agencies that depend on Adobe Connect for global web conferencing and eLearning. CoSo Insights is available to any organization that uses the CoSo Secure…

Webinfinity Expands Its Leadership Team with Business Development and Marketing Executives

Webinfinity announced that Phil Iserino and Elizabeth Chaney have joined the Webinfinity executive team.  Phil will be VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth will be VP Marketing with a focus on increasing Webinfinity brand understanding and creation of demand for the Webinfinity Engagement Automation Platform. Marketing Technology News: AudioEye Appoints…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Genesis Selects Dealer.com as New Website Digital Advertising Provider

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

Weber Shandwick Appoints Sung Chang as Chief Impact Officer

Former MRM Chief Creative Officer Joins in New Leadership Role Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency's – and the industry's – first Chief Impact Officer. He joins from MRM, where he was Chief Creative Officer. At Weber Shandwick, Chang will oversee strategy and creative functions across the global network. With more than 20 years of advertising, design and digital experience, Chang has driven creative,…

Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML

Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the web, strengthening the platform’s omnichannel solutions. Advanced passive liveness and WebID bring what you expect from Acuant, speed and accuracy for superior identity proofing. Acuant’s Trusted Identity Platform allows for simple, secure and trusted transactions across any channel (on premise…

Customers on G2 Crowd Recognize LastPass, GoToMeeting, GoToWebinar, Jive, Grasshopper and Rescue with Top-tier Reviews for Winter 2020

Products from all three business units at LogMeIn named leaders LogMeIn, Inc. announced that three of its Unified Communications and Collaboration (UCC) products, one Identity and Access Management (IAM) product and one Customer Engagement and Support (CES) product have been named leaders in G2 Crowd’s latest Winter 2020 Grid® reports — which reflect unbiased peer-to-peer reviews by verified users on leading software solutions. Within LogMeIn’s UCC GoTo suite of products, Jive was ranked first in the Small-Business…

Infor and Snowflake Partner to Build Automated Data Warehouses with Birst Full-Stack Analytics & BI Platform

Birst integrated platform eliminates the need for separate ETL, data modeling, data prep & analytics tools Infor, a global leader in business cloud software specialized by industry, announced it is partnering with Snowflake, the cloud data platform, to help enterprises build automated data warehouses using the Birst full-stack analytics and BI platform. Birst is a single, integrated, end-to-end platform for building automated data warehouses natively on Snowflake, eliminating the need for separate ELT/ETL (extract,…

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

Trade Press Services and SmartFinds Marketing to Hold Content Marketing Webinar

Free Webinar to Show How Brands Can Use Content Marketing to Convert Prospects into Customers Trade Press Services and SmartFinds Marketing will host a free webinar on Wednesday, February 26, 2020 at 2 p.m. EST on “How to Increase Sales with the Power of Content Marketing.” The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting with G FUEL

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…