PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping…
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Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display…
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More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games attract players from nearly all…
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Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust…
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App Annie, the leader in mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making…
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What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as…
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Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android…
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New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile…
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TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights,…
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Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards…
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DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots…
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Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & Sullivan The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen…
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Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and…
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US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical…
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First-Of-Its-Kind Integration Gives Google Advertisers Direct Access to Unity’s Global Mobile Gaming Inventory Unity Technologies , creator of the world’s leading real-time 3D development platform, announced a strategic partnership with…
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Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile creative demand-side platform (DSP), has announced a partnership with global mobile data…
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180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to…
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Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app…
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Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with…
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