Premium Publishers Report Yield, Monetization, and Management Benefits from Video Header Bidding AppNexus, the world's leading independent advertising technology company, announced client success with Prebid Video, built on…
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Nearly 1/3 of Advertisers plan to increase their Connected TV and Addressable TV budgets in 2018 Videology — a leading software provider for converged TV and video advertising—today released the results of a new survey commissioned…
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Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers  YouTube is tightening the rules around their YouTube Partner Program and raising the requirements that a…
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The Report Uncovers Two Pivotal Aspects Of This Nascent Technology: Audience Perception And Response To Web Push Notifications, And Marketers' Approach To Use The Medium PushCrew, the Web Push Notifications product from New York and New…
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Location Technology Pioneer Strengthens Senior Leadership as Global Demand Rises for Location Data and Insights in North America and Abroad GroundTruth, the leading global technology platform driving offline visits and sales by…
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This Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest comScore ranked native advertising company, announced today a…
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The World's Leading Independent AdTech Company – AppNexus Has Announced a Crucial Partnership With the Audience Intelligence Platform, Tru Optik The latest partnership with Tru Optik would bring AppNexus’ data-management platform at the…
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What does it mean to run a marketing campaign on “premium publishers” in a mobile world? How are you defining what it means to be premium? Industry veterans now fervently agree that activating a mobile strategy solely on…
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Company's Latest Product Innovation Marks the Industry's First Video Ads with 3D Effect Available for Advertisers at Scale Teads, the inventor of outstream advertising and the No. 1 video advertising marketplace in the world by…
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About a year or so ago, a study circulated that calculated consumers’ average attention span at eight seconds, a second shorter than that of a goldfish. In today’s “right now” economy where brands are vying for even a portion of these eight…
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"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing…
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The New Bot-Builder Platform From Sprout Social Enables Brands To Create Customized Automated Conversational Workflows For Improved Customer Service On Facebook Marketers are seeking chatbots–in fact, 80% of high-level marketers plan to…
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In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In the past, this has meant the number of Facebook posts and Tweets but…
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Influenster now allows its users to record a video when they tap on "add media" on any product page in the app Influenster, a leading product discovery and reviews platform, announced the addition of a video reviews feature that allows…
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Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine …
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"The market should unite and fight all kinds of fraud, bots, adware"On Marketing Technology MTS: Tell us a bit about your role at HIRO Media and how you got here (what inspired you to start a programmatic video company). 10 years ago,…
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Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no means run smooth. While it is true that programmatic has proven its worth as a cost-effective, far-reaching method of…
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"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of measurement and attribution."On Marketing Technology MTS: Tell…
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Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership…
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Beacons are increasingly being projected as the “lighthouses” for mobile users.  Brick-and-mortar retailers and mobile marketers promptly add beacons to guide customers. In a major push to beacon marketing and contextual advertising,…
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