The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of…
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Chris Hays Becomes Chief Operating Officer; Hila Nir Serves as Chief Product Officer; Shane Murphy-Reuter Joins as Chief Marketing Officer ZoomInfo, a global leader in go-to-market intelligence solutions, announced three executive…
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2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021…
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Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo…
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New Universal Frequency Control Product Leverages Inscape Smart TV Data To Enable Near Real-Time Ad Inventory Management for Connected TV Campaigns VIZIO Ads, the award winning TV company's direct-to-device advertising business, unveiled…
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Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’…
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I used to be terrified of bugs. The type of bug didn’t matter. It could be a teeny, tiny ant and I’d want to run into another room. A friend of mine once said, “look how small the bug is and look how big you are, there’s no reason to be…
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"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions…
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Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3 and Say It Now Berocca, from Bayer Consumer Health, has become the first FMCG brand globally to…
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Integration Allows Business and Education Professionals to Virtually Present and Interact with Content in Google Meet, Google Drive and Google Classroom Prezi, the most engaging way to share content on video, announced a new integration…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform…
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Offerings for Digital Leaders Reinventing Operations and Transforming Business Models Widen, leading maker of digital asset management (DAM) and product information management (PIM) software, announced it was named to the Constellation…
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Advertisers can use Vevo’s Moods to seamlessly align their creative with music videos that convey certain moods, such as fun, heartfelt, impassioned or empowering Vevo, the leading global music video network, launched Moods, an…
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Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a market-defining SaaS platform by Match2One. Match2One’s…
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High-Impact, Experiential Course Offers In-Demand Training for Tech Sales Employment The explosive growth of technologies such as the Internet, Cloud, Cybersecurity, and Artificial Intelligence has created huge business opportunities for…
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Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media…
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At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention.…
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The degradation of the third-party cookie is causing seismic shifts in the advertising identity ecosystem. We have already seen the impact it has on audience targeted campaigns, specifically on Safari browsers. And, Google has already…
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