Survey of Communication Leaders Reveals Lack of Confidence and Absence of Insightful Data PublicRelay, in partnership with PR News, released the results of the study ‘The State of Data-Driven Communications Strategies,’ which surveyed…
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Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g.,…
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"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to…
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Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before.…
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Easy-to-use Platform for Accelerated Insights Now Includes User Survey Authoring Capability Research Now, the global leader in digital research data and solutions for better insights and decision-making, announces an enhanced version…
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The Partnership With Ad:Tech Represents A Strong Combined Industry Community 212NYC, New York's leading organization for the digital advertising industry, announced the speaker lineup for the First Annual 212NYC Year-in-Review to…
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According to The 2017 State of Personalization Report, a new report published today by customer data platform Segment, consumers expect highly personalized shopping experiences from retailers and are willing to spend more money when brands…
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CRMXchange Schedule Includes A Multi-Sponsor Discussion On Self-Service, Digital Media And Workforce Optimization CRMXchange, celebrating its 21st year as the leading online information resource for customer care/contact center…
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Consumers are constantly plugged into the Internet,and today, this activity is mobile-centric. From live-tweeting TV shows and games to sharing pictures of a trip, reading the news on the way to work or school, playing games on phones and…
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Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers…
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Spilman Has Helped Achieve A Steady 90 Percent Customer Retention Rate Criteo S.A, the leading commerce marketing technology company, announced the promotion of Mollie Spilman, one of the most respected executives…
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What does it mean to run a marketing campaign on “premium publishers” in a mobile world? How are you defining what it means to be premium? Industry veterans now fervently agree that activating a mobile strategy solely on…
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Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about…
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We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an…
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Many businesses are leveraging business intelligence to streamline their customer service or to achieve excellence in other areas of business operation. For starters, business intelligence is the use of tools and systems to aid planning and…
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In A Recent Syzygy Report, 79% Of Americans Believe The Use Of AI In Marketing Should Be Regulated By A “Blade Runner” Rule As Blade Runner 2049 hits movie theatres, new research by SYZYGY  (a WPP digital agency group) shows that…
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50 Percent Of All Viewing Will Be Done On A Mobile Screen, With Half Of This Done On The Smartphone Alone Ericsson unveils the eighth edition of its annual ConsumerLab TV and Media report, which details the massive growth in TV and video…
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Action star Jean-Claude Van Damme’s most recent career comeback wasn’t in some ultraviolent shoot-’em-up but a viral video. The video featured the Muscles from Brussels demonstrating an “extreme split” that demonstrated he was still very…
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