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Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore

Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle. It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer…

Akamai Introduces Edge Platform Enhancements

New Capabilities Designed to Improve Cloud Security, Accelerate Time to Value, and Streamline Operations for Cloud Applications Akamai, the intelligent edge platform for securing and delivering digital experiences, announced enhancements designed to help businesses accelerate their cloud migration strategy. The new features protect content, apps, and APIs, accelerate web and mobile experiences, and help make development teams more agile as they move to the cloud. "Eighty-five percent of companies today have a hybrid…

Survey: Where Consumers See the Biggest Opportunities for Customer Service Automation

The benefits of automating customer service experiences via conversational AI platforms are rapidly becoming apparent to enterprise business leaders. Not only can these solutions dramatically reduce the costs associated with traditional call-in contact centers, but they can also transform a company’s resolution rates and more quickly deliver always-on answers to customers in need—any day, any time. But as with any disruptive new technology, it’s important for businesses to understand consumer perceptions and expectations…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row. The Financial Times, in cooperation with Statista, once again reviewed and analyzed Europe’s most innovative and fast-growing companies – publishing the list of the 1000 companies who have achieved the highest growth in revenues between 2014…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Why Identity Requires a Team Approach

The fastest way from point A to point B is a straight line. Whether in a race to the finish or in a race to launch a new marketing campaign, any deviation from your line can cause the few milliseconds of drag that means the difference between winning and, well, not winning. Like many long-distance sports, succeeding in business is all about incrementality — building a market lead by finding every opportunity to put more distance between you and your competitors. As expectations from consumers rise, along with…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B and ABM Marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels. Users of this new solution…

Footprint Media Holdings Launches Bizz, a New Social Media App Designed to Boost Business

Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world's first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes. Bizz is a revolutionary messenger service that combines voice, text, and video chat with content development, e-commerce and advanced community engagement tools. As a result, it's the only application designed to cover all areas of social media under one roof. Highlighted Features Include: 4K live video…

STUDY: Nearly Half of SMB Marketers Say Amazon’s Alexa Has More Marketing Potential Than Other Voice Assistants

Uberall Study Finds That SMBs Prefer Alexa over Google Assistant, Siri, Cortana Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, released a new study about how SMB (small- and medium-sized business) marketers feel about interactive voice technology. Interactive voice is the 2-way engagement that a consumer has with a voice assistant like Amazon Alexa, Google Assistant or Apple’s Siri. People can use these assistants in many different places like…

Wistia Launches Channels, a Video-On-Demand Experience for Businesses

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free Video Showcase Wistia, a leading video software provider for small and medium-sized businesses, has made it possible for anyone to add an on-demand viewing experience to a website — as simple as pasting an embed code into a blog. There's a reason why the world's biggest video streaming services place such a huge emphasis on creating uncluttered, ad-free, and elegant ways to watch their best…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Singular Announces Global-First Cross-Device, Cross-Platform ROI Analytics

Marketing Intelligence Platform Releases the First Ever Cross-Device and Cross-Platform Measurement of Marketing Return on Investment Singular, the Marketing Intelligence Platform for growth marketers, is announcing the first cross-device and cross-platform ROI analytics solution. Most marketers can't connect global marketing efforts with customer/user acquisition and sales results across platforms and devices. They advertise over a wide range of publishers, platforms, and devices, and prospective customers engage with…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…