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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift

The “free forever” platform helps developers create digital experiences faster Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to Contentful’s industry-leading content platform. Contentful’s community of more than 400,000 users gain new technology capabilities, training and resources to build and launch digital experiences across all channels, including websites, mobile apps, wearable devices and digital displays. COVID-19 forced…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

Alfresco Ranked a Leader in Independent Content Management Market Analysis

Alfresco Software, an open source, content management platform and solutions provider today announced the company has been named a leader in a new assessment of the content management market by Nucleus Research. The ("Content Management Technology Value Matrix 2020") report noted that Alfresco "differentiates itself with quick deployment, ease of customization, and contextual search capabilities." The Nucleus Research team based their analysis on actual end-user experiences that drive the value customers achieve from each…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (Customer Data Platform), Assembly (E-commerce), Kochava (Identity Management), Mobify (B32B Commerce) and Khoros (Customer Engagement). RudderStack Launches New SaaS Version Of Its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…

NetBlaze, a Digital Marketing Solution for Small Businesses, Launches New App to Streamline, Simplify and Automate Digital Marketing Efforts…

New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact of COVID-19 NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces the launch of its new app for desktop and mobile that simplifies marketing management to help businesses reach new customers. The company offers affordable services to manage a variety of key marketing efforts, including social media management, customer…

Glewed TV Nets New Content Distribution Deal with Plex for Original Content

Glewed TV to distribute original content on popular streaming platform Glewed TV, a leading video-on-demand (VOD) discovery, live distribution and monetization management platform for original and professionally produced video content, announced a partnership to distribute original content through Plex, the popular platform for streaming all your favorite media. “We are excited about working with Plex to help them provide premium original content to their viewers,” said Melody Wolff, Chief Marketing Officer at Glewed TV.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management). Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading…

CloutMedia Marketing Highlights 5 Social Media Marketing Secrets You Need To Know

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

Popular Headless Content Management System Strapi

Strapi Enterprise Edition beta adds Role-Based Access Control capabilities for security and governance Strapi, the company spearheading the development of the most popular open-source headless content management system (CMS), announced beta availability of enterprise editions that add Role-Based Access Control (RBAC) capabilities needed by enterprises for security and governance. The Enterprise Edition beta comes on the heels of the announcement of the general availability of the Community Edition and can be deployed…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Genesys (Customer experience), CoreMedia (Content management), Demandbase (ABM), RingCentral (Unified communications) and Automation Anywhere (Automation). New Genesys Cloud Integration with Microsoft Teams Drives Productivity and Collaboration Genesys, a global leader in cloud customer experience and contact center solutions, has expanded its Microsoft partnership with a new, native…

Sitecore Leverages AI for Smarter Management of Images and Video, Reduces Content Creation Pressure

Company streamlines content lifecycle management, announces CHILI publisher integration and releases Javascript software development kit for third-party solutions Sitecore, the global leader in digital experience management software, released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Brands today manage thousands of digital assets to create engaging digital experiences for their customers. Leading…

SparkPost Names Natalia Dykyj as VP and Head of Marketing

Former Web.com VP of Brand and Product Marketing Set to Drive Global Marketing Strategy and Growth SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced Natalia Dykyj has joined the company as Vice President and Head of Marketing to spearhead global strategy for corporate, customer, product and partner marketing, ultimately responsible for helping drive profitable growth for the organization. "Natalia brings a wealth of knowledge in marketing…

The Movie Studio Executes Advertising and Content Provider Agreement with eStreamTV

The Movie Studio, Inc.  proudly announces that it has executed an advertising channel agreement with eStreamTV, a provider of integrating programmatic advertising on television platforms. The agreement will include revenue sharing and integration of eStreamTV into The Movie Studio’s new app, currently available in the Google Play Store and the Apple App Store as part of a soft launch, with full launch anticipated to take place early fall 2020. The initial application of the agreement with eStreamTV will focus on advertiser…

Why Now Is the Best Time to Deploy an SMS Marketing Campaign

The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hyland (Content Management), BEN (Influencer Marketing), Unbxd (E-commerce), Fanatical Labs (CRM), and Philips (Voice Recognition). Fairfax Software Reaches Partnership with Hyland Fairfax Software and Hyland have partnered to provide the industry with the best in content management, payment processing, and process automation solutions. Fairfax Software is now an authorized Hyland…

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head split test with other content recommendation partners. Driving the national conversation since 1995, Salon has supported fearless journalism with award-winning content, reaching an audience of approximately 10 million monthly unique visitors. Salon, a digital trailblazer that relies on programmatic ad revenue to offer free content, was seeking…

Why SMS Marketing Makes Sense for DTC Brands

The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS (short message service) marketing has proven to be a simple and powerful tool that brands are utilizing more than ever during COVID to communicate with receptive customers. With higher open rates than email, as well as the potential for immediate results and positive customer reception…

New Web AR Innovation Brings 4K Video Content To Life In Augmented Reality

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based…

Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies

Folloze ABM for Microsoft Dynamics 365 Delivers a Highly Personalized Account-Based Experience Solution to Power the Customer Journey Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing…