"AI is like any other innovation; it’s not a panacea for poor or neglected processes, nor it is a solution for everything." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a…
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"We should all be using these technologies to better craft our marketing programs to hone in on the few true benefits our customers are looking for, to better differentiate ourselves, and to stop wasting money on ineffective marketing." On…
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Marketo And Google Cloud Form An Alliance To Drive Innovation And Deliver The Next Generation Of Marketing Solutions Marketo, Inc., the leading provider of engagement marketing software and solutions, and Google Cloud have announced…
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"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and…
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Terminus Is Ranked #1 Best Place To Work In Atlanta And Continues Best-In-Class Revenue Growth As Its Team Grows To More Than 115 "Terminators" Terminus scooped $10.3 million in a Series B funding round in May. The leader of the…
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Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series…
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"Organizing and building a structure around content and assets is a critical first step and then prioritizing integrations that will have the largest impact." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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Allego, the leading mobile video sales learning platform, and Strategy to Revenue (STR), a global provider of enterprise, sales force management and sales force effectiveness solutions, has announced a partnership that will allow…
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Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple…
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Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to…
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Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn…
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"Technology is rapidly evolving, making it hard for technology professionals and teams to keep their skills current -- and to really understand their level of proficiency in a given technology." On Marketing Technology MTS: Tell us a…
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While third-party data can add tremendous value for any company, most buyers of this data don’t take the necessary steps to get the most out of it, thus leading to a low return on investment, discontent with the data quality, and churning…
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"The first step is to make sure you can tell the difference between AI and BS."On Marketing Technology MTS: Tell us about your role at Get Smart Content and how you got here? (what inspired you to be a part of a technology innovation…
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Altify’s New Enhancements Enable Faster, More Productive Engagements with Key Buyers, Alignment Across the Full Go-To-Market Team, and International Deployment Altify, the sales transformation software company, has announced its Altify…
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Marketo’s Latest Release Features Updates To Abm, Ad Bridge, Web Personalization, And Analytics Marketo has unveiled its latest suite of product capabilities to further empower marketers. Marketing pros can now create more personalized…
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"The combination of ABM and AI will give marketers the ability to deliver the one thing all marketers crave: a personalized, one-to-one customer experience—at scale."On Marketing Technology MTS: Tell us a little bit about your role at…
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"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief…
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