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Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users  Starting December 21, Google Analytics users have gained the full access to over 200 million businesses and the employees behind them. Google Analytics users can now sign up for free and search the comprehensive database an unlimited number of times. All company information found in the database can be downloaded directly to Excel or CSV format or exported into a CRM database, such as Salesforce, Hubspot, and Zoho. Read More: Interview…

Unifi Software Earns Frost & Sullivan Recognition as a Leader in Customer Value in the Big Data and Analytics Industry

Unifi's Easy To Use Self-Service Data Platform Significantly Lowers Overhead Spent On Business Analysts and IT Teams Based on its recent analysis of the Big Data and Analytics industry, Frost & Sullivan recognizes Unifi Software (Unifi) with the 2017 North America Customer Value Leadership Award for its self-service data platform that reduces overhead associated with data acquisition, preparation, and data governance. The award also recognizes the company's ability to deliver a clear, demonstrable return on…

The New Dataiku: A Central Hub for Enterprise Analytics, Machine Learning, and Data Science

Building Upon The Needs Of Their Customers, Dataiku Releases A New Version That Establishes It As A Central Hub For The Development Of Advanced Data Science, Machine Learning, And Analytics Products With a wide range of new and improved features aimed at making data science, machine learning, and advanced analytics accessible to organizations as a whole, data science software maker Dataiku has released Dataiku 4.1. The new and improved software platform acts as a central hub for technical and non-technical users to…

Strengthening Predictive Analytics with Intent Data

As sales and marketing strategies are increasingly driven by machine learning and AI, executives in these areas should be looking for the best ways to source data for applications leveraging this technology. One such solution is predictive analytics. The keys to predictive analytics success can be summed in three areas – the quality of the data sources leveraged, the machine learning and AI used to prioritize those data sources, and the actions taken on the results. Given the foundational importance of data sources to…

Independent Research Reports Name Teradata a Leader in Customer Journey Analytics

Teradata Announces New Enhancements To Its Customer Journey Solution That Empower Marketers To Act Self-Sufficiently On Insights In Real Time, Without Assistance From IT Teradata the leading data and analytics company, has been named a leader in Customer Journey Analytics in two Forrester WAVE reports – one for Visioning, and the other for Orchestration. Forrester is careful to emphasize that journey analytics is not a tool, but "an analytics practice that combines quantitative and qualitative data to analyze customer…

Google Analytics Customers Are Missing Data Due To The Disruption Of Ad Blockers

Adtoniq Releases Comprehensive Products For Websites To Maximize The Value Of Their Blocked Audience Google Analytics customers are missing data and information, cannot segment and differentiate their blocked audiences, often without realizing it, because ad blockers prevent Google Analytics from working properly. Adtoniq released the first in a series of breakthrough products designed to put website owners back in control of their blocked audiences and accurately measure Key Performance Indicators. The company is first to…

Four Tips to Design an Analytics Product that Democratizes Data

Customers want instant data insights, but the ever-growing pile of data makes it feel increasingly difficult to sift through. To balance these demands, organizations are shifting their focus toward data analytics tools that democratize access to data and insights. However, creating an analytics product that provides easier access to data is a journey. Those creating analytics products must define their user bases, personas and features among a myriad of other considerations. Here are four tips for designing an analytics…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…

DashThis Offers Marketers Powerful Attribution Data With Its New CallRail Integration

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers will be able to see the full picture of their marketing efforts, understanding which campaigns are generating the most revenue for their businesses. CallRail is a powerful marketing analytics platform that enables marketers to track all insights from their phone calls and form submissions that come into their…

Competition in India’s Video Conferencing Market to Heat up as Reliance Jio Plans Official Rollout of JioMeet, Says GlobalData

Reliance Jio’s plans to officially roll outof its video conferencing platform, JioMeet, is expected to heat up the competition in the Indian video conferencing market, which has already seen Zoom, Google Meet, and Microsoft Teams gain immense popularity in recent months due to theCOVID-19 induced lockdown in the country, saysGlobalData, a leading data and analytics company. According to GlobalData’s market opportunity forecasts, India’s video conferencing services market, which is estimated at US$105mas of 2019, is…

New Data Released on Consumer Attitudes Toward Restaurant Dining Post-Pandemic

Measure Protocol, Decode Consulting and Garden Social Beer Garden and Kitchen surveyed 795 adult Americans in late April 2020 to understand consumer sentiment toward local restaurants and on-site dining post-pandemic. They have published “How will restaurant dining behaviour shift after COVID-19?”, a report that provides insights into how consumers plan to change their dining behaviors in the coming months. Marketing Technology News: REaD Group Acquires UK Changes’ Assets The data, partially collected with Measure…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

Virtu Lauches Open Technology, a Data-as-a-Service Platform for Access to Multi-Asset Class APIs

Subscribers can write scripts that can range from simple queries that access benchmark and trade data to the detailed analysis of historic transaction cost analysis results Virtu Financial, Inc. a leading provider of global, multi-asset, financial services technology with solutions that span the complete investment and trading lifecycle, announced the launch of Open Technology, a new data-as-a-service platform. Open Technology hosts a growing catalogue of services and data endpoints enabled by a unified,…

VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession. The investigative study summarizes nearly a century of data from sources including the International Monetary Fund, academic marketing scholars, Fortune 100 companies and financial…

GoodData Announces Strategic Partnership and Investment from Visa

Visa and GoodData to partner on development of data products for better customer insights  GoodData®, a leading global analytics company, announced today an investment and strategic partnership with Visa Inc., the world’s leader in digital payments. The investment further bolsters Visa’s commitment to providing access to aggregated data and analytics that help Visa clients and partners understand the impact and effectiveness of the critical decisions they are making today. For GoodData, the new investment amplifies its…

Severe Data Breach Could Cost Tech Companies $174 Million per Day

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

Marketers Leapfrog into Digital-first Era Through Data-driven Experiences Powered by ON24

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

Socialgist Announces Exclusive Data Partnership with Q&A Platform Quora

The partnership allows Quora to launch its new Public Data Program and is the first-of-its-kind for the platform Socialgist is the world's largest data access platform between social media networks and the analytics community Integration platform Socialgist announced a strategic partnership with Quora, enabling privacy-safe business insights from its expert audience for the first time ever via API. Quora is the leading knowledge sharing platform that enables people from all over the world to come together to share…

Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…