Deals to Create Personalized Experiences for Albertsons, Grandvision, Harrods and More Drove 62 Percent Core Revenue Growth in 2018
BloomReach, Inc., the digital experience platform company, announced a series of substantial developments – including thriving core product revenue growth, new partnerships and expanding deployments of BloomReach Experience (brX), its flagship product. These updates come as executives kick off this week’s Shoptalk convention in Las Vegas.
Last year, BloomReach achieved 62 percent revenue growth for its core products of AI-powered search, merchandising and CMS, thanks to new deployments with over 60 new brands, including grocery leader Albertsons, iconic British retailer Harrods, global eye care specialist GrandVision and global fashion brand Desigual. Additionally, leading e-commerce platforms such as commercetools, ElasticPath, SAP Commerce Cloud and BigCommerce are now working directly with BloomReach to help any company create robust connected experiences in as little as six weeks.
“Today’s shoppers are coming for the experience and staying for thoughtfully presented products and services,” said BloomReach co-founder and CEO Raj De Datta. “We’re seeing unprecedented demand from brands and retailers to lead a paradigm shift from transactional websites to powerful digital experiences. From Neiman Marcus and Desigual, Williams–Sonoma and Staples, BloomReach is teaming up with some of the biggest names in e-commerce to reinvent the industry and put the customer experience first.”
The company’s innovative search, merchandising and content platform – brX – is powered by artificial intelligence that learns from signals sent by online shoppers. By combining super search, personalized merchandising and contextual content, brX creates unparalleled connected experiences. Brands and retailers layer brX’s personalized front-end experience over powerful back-end transactional functionality from headless commerce partners, creating a modern commerce architecture that drives sales, conversions and retention.
“BloomReach makes merchandisers happy with personalized search and connected content, as well as providing a dynamic back-end experience that satisfies the technical team,” said Brian Grady, CEO at Gorilla, part of the Wunderman Commerce Group. “Thanks to the flexible, lightweight architecture based on an array of microservices, our implementation team is getting retailers and brands from idea to deployment faster. That velocity makes all the difference in boosting conversions and revenue, helping our clients stay ahead in a highly competitive market.”
Marketing Technology News: Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories
“As a distinct, forward-thinking fashion brand, our aim is to inspire our customers wherever they are – both online and offline,” said Ramon Bueno, Head of Enterprise Architecture at Desigual, a global fashion brand with over 500 stores in 100 markets around the world. “BloomReach enables us to connect all the different touch points and deliver a seamless customer experience that really delights our customers and turns them into brand ambassadors.”
“Brands require compelling and hyper-relevant content and experiences to create meaningful relationships with their customers,” said William Brown, Adaptive Digital GM & GTM Lead for Accenture Interactive, BloomReach’s Global Innovation Partner of the Year. “BloomReach enables brands around the world across multiple industries to better connect with their customers, deepen brand loyalty, create intensely personal engagements and set forward-thinking companies apart from traditional transaction-driven businesses.”
Marketing Technology News: VERB Adds Former Salesforce Executive to Senior Management Team