New Communications Tool Will Be Showcased at SUPERZOO 2025

eTailPet, the all-in-one, cloud-based point of sale (POS) solution built exclusively for pet retailers, announced that it is debuting its new AI-powered Messaging Assistant at SUPERZOO 2025. The new communications tool, designed to help independent pet retailers connect with customers faster and more effectively, is available to all eTailPet customers.

Technology continues to reshape how retailers and customers connect, and specialty retailers must meet rising expectations for real-time communication. eTailPet’s AI-powered Messaging Assistant facilitates easy and efficient dialogue between retailers and customers in a variety of ways, including:

• Text Message Receipts: Instantly send receipts directly to customers’ phones, for added convenience.
• Text Message Quotes: Quickly send quotes for grooming, boarding, and special orders to customers via text message to speed up decision-making.
• Google Review Requests: Request reviews from customers via text or email to build online reputation.
• Text to Pay: Send secure payment links for faster, hassle-free transactions.
• Text Message Notifications: Notify customers of appointment bookings and confirmations, timing updates for services like grooming, or in-store product pick-ups.
• Two-Way Texting: Engage in real-time conversations with customers — answering questions, and providing personalized support. AI is integrated into the conversation flow to recommend responses and automate updates, reducing manual effort and saving time.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

“We’ve been looking forward to the release of the new AI-powered Messaging Assistant and are excited about the impact it will have on our operations. The feature will provide a reliable way for customers to reach us and garner feedback through reviews.” — Ryan Meeks, Owner of Paw of the Family

“We’ve been looking forward to the release of the new AI-powered Messaging Assistant and are excited about the impact it will have on our day-to-day operations,” said Ryan Meeks, Owner of Paw of the Family. “The feature will provide a reliable way for customers to reach us, reducing our phone volume and increasing the number of people who will be able to respond, especially with regards to grooming appointments, as well as garner customer feedback through reviews. Over 86% of our customers access our website and shop via mobile, so being able to communicate with them in their preferred medium will be highly beneficial.”

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“Independent pet retailers have to do everything for their business — inventory management, services, animal care, customer questions — often all at once,” said Taylor Harnois, General Manager of eTailPet. “The introduction of our Messaging Assistant helps these specialty retailers communicate with their customers quickly and more efficiently. By embedding AI into everyday communication, we’re helping them respond faster, work smarter, and stay focused on what they do best: caring for pets and their people. We’re excited to get this into the hands of our customers ahead of Neighborhood Pet Store Day in September so they can interact with their customers in the most efficient way possible moving forward.”