The company’s new product portfolio with disruptive AI capabilities extends Market Logic’s category leadership for insights management and engagement platforms.

Market Logic Software, the global leader for insights management solutions, has announced the development of a new portfolio of Artificial Intelligence for Consumer Insights (AICI) products tailored to serve enterprise market research and consumer insights teams.

The first product in the portfolio, to be launched in Q2 2023, will pioneer the use of an AICI assistant that can be embedded within standard applications to support interactive decision-making for consumer businesses 24/7, and will leverage the OpenAI Large Language Model (LLM).

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This new product adds generative AI capabilities to Market Logic’s expertise in managing market and consumer insights within enterprise organisations. Rather than generating search results in a list, this technology will allow business users to receive complete, natural language answers to their market and consumer intelligence questions.

“This product will free up valuable resources for insights teams while simultaneously driving an insights-driven culture by providing trusted insights integrated directly into your daily workflows,” said Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic Software. “Ultimately, this means companies can make better decisions and deliver stronger ROI on their research. We’re excited to be taking this next step into the world of AICI and to continue building better insights solutions with our clients and partners.”

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The announcement builds on Market Logic’s long history of innovation within the insights industry. The company’s award-winning insights engagement platform has helped clients such as Nike, L’Oréal, Mercedes-Benz, Phillips, and Unilever to centralize all internal and external knowledge assets, conduct new research, and connect with business stakeholders through a single hub.

Market Logic has already enlisted several Fortune 500 lead users in its limited beta program for the AICI assistant product. The company plans to launch the product globally later this year.