Sitecore announced an expansion of its Global Reseller Program with a new Global Elite initiative designed for world-class partners focused on key growth markets. As part of the expansion, Sitecore named FPT Software as its first Global Elite Reseller and marked the milestone at FPT headquarters in Hanoi during a signing ceremony earlier this month.

The Global Elite Reseller Program is designed to help customers adopt SitecoreAI faster with trusted local execution and clear accountability. As part of the expanded model, Global Resellers act as the primary, and in some cases exclusive, reseller for a country, region, or market segment and commit to minimum distribution targets that support consistent market coverage and measurable adoption.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Under the agreement, FPT will hold exclusive reseller rights in Vietnam and non-exclusive rights across select markets in Asia and the Middle East. As a Global Elite Reseller, FPT will advise, implement, and support customers across its authorized markets, providing access to SitecoreAI capabilities including content management, digital asset management, conversion optimization, and AI-powered experience orchestration through Agentic Studio. This program expansion complements Sitecore’s direct, alliance, and distributor models, strengthening a partner-first approach that pairs global innovation with strong local delivery.

“The Global Reseller Program takes the power of SitecoreAI combined with the unique and compelling capabilities of the leading Agencies and Systems Integrators, to ensure every customer, in every market, is served fully. In our first Elite Reseller, FPT, we have one of Vietnam’s leading companies deploying SitecoreAI using their scale, experience, focus on AI and breadth of delivery capabilities,” said Dave Tilbury, Chief Operating Officer at Sitecore. “By expanding through trusted partners, we’re helping organizations adopt AI faster, lower the cost to implement, and turn better experiences into measurable business growth.”

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

SitecoreAI is a unified, agentic, AI-embedded marketing platform. It brings content, data, personalization, search, and orchestration together in one system so organizations can plan, create, personalize, and optimize experiences across every place decisions form – faster, with control. In January, more companies chose SitecoreAI to power digital experiences in the world beyond the website, including Colt Data Centre Services, Nord Anglia Education and G4S.

“This program helps us meet that demand by partnering with trusted local experts to bring our innovations to more markets, helping brands realize the full value of SitecoreAI faster,” added Jesper Broberg, Global VP of Growth at Sitecore.