ARway Corporation is disrupting the Augmented Reality Wayfinding market with a no-code, no beacon spatial computing platform enabled by visual marker tracking. ARway is bringing many new technologies together into one platform including: AI, AR, ML, LIDAR digital twins, 3D models and more. Spatial computing is gaining momentum due to major investments from Amazon, Microsoft, Meta and others and is widely considered to be the new dominant platform for building and navigation the metaverse. ARway is pleased to announce a significant upgrade to its spatial computing Software Developer Kit (SDK) with the release of version 2.0. Launching the SDK and its latest updates contributes to the expansion of ARway as a major player in the spatial computing and wayfinding market.

The launch of the version V2.0 SDK marks the completion of the last major component of the AR wayfinding and spatial computing platform. The full ARway platform offering consists of the ARway app – for spatial mapping, The Creator Portal – for content management and analytics , and The ARwayKit SDK – for custom apps and integrations. The ARway SDK is being offered as a SaaS platform or can be used in limited ways for free with the ARway watermark.

Evan Gappelberg ARway CEO comments “We believe that spatial computing is where the internet was in the mid 1990’s and that it’s the next big advancement in computing technology. Today’s V2 SDK release is loaded with major technological advancements including Occlusion, Persistent localization, dynamic wayfinding and much more. “ He continues, “I couldn’t be more excited about the work that our team is doing as we are pushing the limits of what’s possible in the metaverse with AR wayfinding in a no-code beaconless spatial computing platform”.

The ARwayKit SDK V.2.0 out-of-box features include:

● Platform economies: Seamless integration with Creator Portal and ARway app.
● Easy Setup: Sample scene and multiple tutorials.
● Seamless Integration: REST APIs that work with any device.
● Cross-platform: Capable of running on both Android and iOS.
● Persistent: Localization for AR experiences anchored in place.
● Occlusion: Occlusion of AR Content with objects and humans
● Intelligent wayfinding: Dynamic AR navigation and guidance.
● Customization: Customize experiences with interactive elements.
● Privacy Focused: Built from the ground with customer and user privacy in mind.
● Analytics: Optimize with actionable data.

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The ARwayKit SDK V.2.0 enables developers and major brands to seamlessly bring the game changing technology of ARway’s spatial computing platform directly into their apps. The next generation Augmented Reality enhanced user experience provided by ARway can be branded, customized, and tailored for industry-specific use cases and take existing 2D mobile applications into the metaverse with 3D content and AR wayfinding..

V2.0 SDK benefits include:
● Increasing Customer Lifetime Value (CLV), as embedding the ARway SDK into their apps enables customers to benefit from the AR wayfinding and spatial computing capabilities, without having to invest money and resources to build them out in-house
● Increasing customer adoption and retention rate, as leveraging the ARway SDK significantly improves customers’ developers experience and allows them to launch their apps faster to market
● Growing ARway’s end-user base exponentially, as customers’ platform end users ultimately become the end-users of the SDK
● Growing ARway’s market share, as the SDK ultimately becomes a component of any platform/app it gets embedded into within the corresponding industry
● Standardizing the user experience for all customers and ensuring their access to the latest features and updates
● Generating revenue, by enabling customers to market products and services by leveraging the SDK

Some of ARway’s applications include:

● In-store Retail: Product wayfinding to shelves and storage for customers and staff by integrating inventory management systems and planograms to provide an in-store digital concierge to customers.
● Shopping Malls: Spatial marketing campaigns and targeted advertising to visitors while wayfinding by integrating marketing automation and loyalty management systems.
● Hospitals: Provide personalized wayfinding to appointments for patients by integrating appointment booking systems
● Real Estate: AR-powered property showings that empower prospective tenants and buyers to tour the property independently without a realtor, while still receiving all the necessary information via audio annotation and AR hotspots.
● Stadiums: Augmented reality navigation from the car to the seat with wayfinding anywhere in the arena, sponsored activations and ads in the airspace, AR treasure hunts, AR Hall of Fame, and more!
● Tradeshows: Personalized wayfinding to event attendees by integrating event exhibitor and session scheduling systems. Lead tracking and sponsored content by integrating with event management and CRM systems.
● And continuing to uncover new uses cases and features

Customers with an existing user base in their mobile apps are combining the location intelligence generated by ARway with their proprietary user data to improve services, enhance visitor experience as well as monetizing their facilities through programmatic and targeted marketing activations.

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