World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit

Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing Cloud; and Breezy Bochenek, inspirational athlete and Challenged Athletes Foundation ambassador will take the stage at the ABM Innovation Summit, March 17-18 at Pier 27 in San Francisco.

Demandbase is one of the most-consistent Martech companies in recent times, recognized in the MARTECH RADAR 2019 for its industry-changing technology and insights.

This year’s conference includes Platinum sponsor Salesforce; Gold sponsors Folloze, PFL, Uberflip, Zoominfo; Silver sponsors DemandWorks Media, Opensense, Openprise, Sendoso, Elevated Third, On24, and Printfection; and Media sponsor Demand Gen Report and MarTech Series.

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Lessons from the Soccer Field: What ABM Pros Can Learn from Megan Rapinoe 

The event is the premier conference for B2B marketers eager to learn how to accelerate their ABM strategies from their peers who are practicing it every day. The annual conference brings together over 1,000 B2B marketers for two days of educational sessions, thought-provoking keynotes, networking opportunities, and intensive ABM Certification courses.

No stranger to teamwork and leadership on and off the field, Megan Rapinoe helped lead the USWNT to the 2019 Women’s World Cup Championship, scoring some of the biggest goals of the tournament. Megan is an advocate for equality with a deep passion for humanity and authenticity.

“The ABM Innovation Summit is the largest gathering of ABM-focused professionals in the world. Over the past seven years, it has become the must-attend conference for B2B marketers across industries to find out what’s next in ABM,” said Gabe Rogol, CEO, Demandbase.

Gabe added, “ABM is a core business strategy for B2B organizations, and we’re thrilled to bring together over 30 industry leaders to share the latest thinking on how to fast-track ABM strategies.”

Last year, at the ABM Innovation Sumit, Uberflip’s CMO Randy Frisch had said —

“The reality with ABM is marketing understanding their role at every stage, from top of the funnel and progressing through the sales funnel.

That’s not just with ABM; that should apply to inbound and other strategies, but more than ever with ABM we’re seeing marketing responsible at every stage. Content marketers must understand the ways they can influence different stages of a pipeline, which will give them the perspective to the different forms and types of content that will help accelerate a deal.”

Power-packed Line-Up at ABM Innovation Summit 2020

Before building and selling a thriving digital marketing agency, Andrew Davis produced for NBC’s Today Show, worked for The Muppets in New York, and wrote for Charles Kuralt. He authored “Brandscaping: Unleashing the Power of Partnerships” (Content Marketing Institute, 2012) and has appeared in the New York Times, Forbes, the Wall Street Journal, and NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

As an influential marketing technologist, Shannon Duffy has held senior leadership positions in the industry since 2003 and has been awarded several industry honors. In her current role at Salesforce, Duffy is responsible for leading product marketing efforts, including planning and executing go-to-market product strategies for the Salesforce Platform, Marketing Cloud, and Commerce Cloud businesses. Shannon joined Salesforce in 2010 as senior director of marketing and then lead Facebook’s head of marketing for direct response products. Shannon returned to Salesforce in 2014 as vice president of marketing for Pardot.

ABM in 2020 and Beyond…

ABM has become a proven, successful business strategy, and with more B2B companies adopting the approach, marketers face steep learning curves. B2B marketers can no longer rest on traditional skillsets to help them grow in their careers, let alone execute successful ABM strategies. On day two of the conference, attendees will have the opportunity to become Certified Account-Based Marketing Strategists through Demandbase’s ABM certification program. Attendees will have the chance to grow their skillset and join a community of emerging ABM leaders. The certification program features three rubrics: Foundations, Advanced, and Expert. Demandbase will offer Advanced and Expert certification courses onsite during the certification event, and the Foundations course is available online.

To register for the conference or view more information on the agenda, sessions, speakers, and sponsors, visit the ABM Innovation Summit website at www.abminnovationsummit.com and follow #ABMSummit on Twitter.