Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy

Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to identify accounts, how to execute campaigns across the funnel and across channels, how to engage your sales team, how to measure results and how to sell ABM across your organization.

“As pioneers of the ABM technology category, we have helped educate thousands of B2B marketers on ABM best practices. In that time, we have also become expert practitioners ourselves,” said Chris Golec, CEO of Demandbase. “This book compiles all of our ABM expertise for companies big and small, and provides a comprehensive guide for marketers at every stage of their ABM journey.”

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During the past few years, the ABM market has shifted from being dominated by skeptics who wanted to understand what ABM is and why they should adopt it. Now, most marketers get the “what” and the “why,” and want to understand how to execute a high-performing ABM strategy.

The book is currently available for preorder and will be released on March 19, 2019. ABM Innovation Summit attendees will receive a free copy of the new book ahead of the release date at the conference, which takes place at Pier 27 in San Francisco on March 14-15, 2019.

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The ABM Innovation Summit is the premiere conference on ABM, bringing together more than 1,000 B2B marketers and industry experts. The conference will feature keynote presentations from comedian and magician, Justin Willman, star of Netflix’s Magic For Humans with Justin Willman, Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence. Other speakers include marketing thought leaders from Salesforce, DocuSign, Drift, Inverta, Jellyvision, JLL, Medtronic, PathFactory, People.ai, PFL, Thoughtspot, Sonatype and Uberflip.

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