RollWorks Joins the HubSpot App Marketplace

RollWorks Account-Based Platform with bi-directional HubSpot integration now available starting at $975 per month to help ambitious marketers prioritize and engage the accounts that matter to them

RollWorks, a division of NextRoll, Inc., is now listed in the HubSpot App Marketplace. The integration allows joint customers to connect HubSpot’s prebuilt and segmented account-based-marketing (ABM) audience lists to the RollWorks Account-Based Platform. From there, they can execute targeted digital ad campaigns that leverage customer-relationship-management (CRM) data. This integration is designed for marketers who are looking to maximize efficiency by aligning marketing and sales efforts, engaging high priority accounts plus unknown accounts not currently in their core lists, and tracking program performance directly within HubSpot.

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“Using the new RollWorks integration for HubSpot to drive our ABM campaigns has been a powerful addition to our tech stack,” said Shrimithran Mithran, pipeline marketing manager at Chargebee. “The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”

“HubSpot brings powerful CRM and Marketing tools to over 70,000 customers and has a vibrant app ecosystem of partners. RollWorks is excited to launch a new HubSpot integration to help ambitious B2B marketers with their account-based marketing strategies,” said Mike Stocker, VP of strategic partnerships at RollWorks. “RollWorks offers an account-based platform that uses the power of machine learning and account data to help align marketing and sales teams to confidently grow revenue. We’re excited to launch this integration for HubSpot to bring these strong capabilities to marketers of all sizes, making ABM more approachable and achievable for marketing teams.”

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As part of RollWorks’ mission to democratize access to ABM for marketing teams of all sizes, the company today announced new packages that includes a Starter package for the RollWorks Account-Based Platform starting at $975 per month that includes the HubSpot integration. Also, HubSpot updated its Marketing Enterprise Hub earlier this year with new features, including a beta ABM offering to expedite ABM campaigns.

“B2B marketing continues to grow more and more account-centric,” said Scott Brinker, vice president of Platform Ecosystem at HubSpot. “As an increasing number of marketers start to trial ABM programs, they need solutions that are intuitive, seamless, and prove their worth with a strong ROI. The RollWorks integration for HubSpot brings this to our joint customers, and we’re excited to have them in the program.”

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