Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future

Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.

With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.

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“Continued innovation for our customers is our #1 priority. This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub to power high-performing go-to-market teams,” said Tim Kopp, Terminus chief executive officer. “We helped launch the account-based movement seven years ago, but ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.

“Derek and Chris both bring tremendous strength in leading data innovation to our board, making them, and the team at Great Hill, incredible partners as we continue to scale,” Kopp said.

The capital infusion follows a record year for Terminus. In the past 12 months, the company was named a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and a G2 ABM Leader for the 11th consecutive quarter. Terminus also expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare. With the addition of Ramble (now Terminus Chat) Terminus became the first account-based marketing platform to offer native chat. Terminus’ Chat from Anywhere™ technology means users can launch a chat experience from any digital experience, connecting prospects and customers in real-time from anywhere online.

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The company also expanded its leadership team with the addition of enterprise software veterans from Braze, Salesforce Marketing Cloud, and Conga.

“Terminus continues to redefine how teams go to market, innovating how companies generate revenue in a digital-first environment,” said Schoettle. “We’ve been so impressed with this team, the company’s significant growth over the last year, its continued product innovation, and the huge market opportunity ahead. Terminus is the ABM and go-to-market platform to keep your eyes on.”

The investment by Great Hill Partners brings Terminus’ total funding to $125M.

The news of the growth investment into Terminus follows the company naming marketing veteran Meagen Eisenberg to its board of directors. Eisenberg, the chief marketing officer of TripActions, brings decades of marketing and business-to-business innovation experience from her career that includes experiences at DocuSign, Google, HP and IBM.

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