Acxiom, the global leader in customer intelligence and marketing enablement, named Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur Jain as Chief Cloud and Data Modernization Officer (CCDMO). In their new roles, Camoosa and Jain will redefine Acxiom’s products and technology, delivering smarter, scalable solutions to boost clients’ marketing impact and maximize their martech investments.

These strategic hires follow Interpublic Group’s (IPG) announcement to bring together Acxiom and KINESSO, unifying its data and martech operations under the leadership of KINESSO Global Chief Executive Officer (CEO) Jarrod Martin.

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Reporting to Martin and in collaboration with Acxiom’s Chief Operating Officer (COO) John Watkins, Camoosa leads product vision and technology modernization. He will capitalize on KINESSO’s campaign design and optimization capabilities and Acxiom’s martech expertise and strategic partnerships. His career spans executive roles at Warner Media, IPG Mediabrands, and most recently, Dentsu International, where he served as its first-ever Chief Addressability Officer. While at Warner Media, he oversaw the company’s data products and platforms, integrating data science, ID graphs, and in-house marketing. At IPG Mediabrands, Camoosa launched AMP, a pioneering audience marketing platform instrumental in IPG’s acquisition of Acxiom.

Jain reports to Camoosa and is responsible for Acxiom’s product and data engineering transformation. Bringing over 20 years of leadership expertise in big data, analytics, AI, machine learning, and cloud computing, Jain joins Acxiom from Merkle, where he led the company’s cloud-first strategy as its Global Cloud Practice Lead. There, he established strategic partnerships with Google Cloud and Amazon Web Services and drove numerous data modernization and cloud migration projects for Fortune 1000 clients.

Martin commented on the significance of the appointments: “With Keith and Ankur at the helm, we are setting the stage for a new era at Acxiom. United with KINESSO, Acxiom will redefine the nexus of data and technology and transform how brands engage with their customers.”

Camoosa shared his enthusiasm: “I’m thrilled to return to IPG and drive Acxiom’s next wave of innovation alongside the trailblazers who set the industry standard. Our mission is clear – deliver future-forward solutions that supercharge our clients’ marketing strategies and amplify technology investments.”

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Jain added: “Joining Acxiom presents an exciting opportunity to rethink how we leverage public cloud computing platforms and artificial intelligence to create next-generation marketing solutions, evolving how the industry operates.”