Altify Launches the 2019 Benchmark Study to Uncover the Key Disruptions to Business and the Strategic Imperatives on Performance

In Partnership with Leaders in the Sales Technology Industry, the Study Looks to Uncover Strategic Insights to Help Companies Succeed in 2019

Altify, the pioneer in digital sales transformation software for businesses worldwide, announced the opening of the third annual business performance benchmark study, focusing on the key business trends, company growth drivers and sales best practices from around the world. In partnership with Gainsight, Traction on Demand, Outreach, MapAnything, NewVoiceMedia, Highspot and Brainshark, the goal of the study is to uncover the key disruptions to business and the strategic imperatives that are top of mind for business leaders for 2019, providing a glimpse into the future. Last year, 422 respondents across 12 different industry sectors took part in the 2018 Business Performance Benchmark Study.

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Aligning the entire team around the customer:
Customer Retention was the primary business goal in 2018 as 87 percent of respondents said it was their organization’s number one priority. The 2019 Business Performance Benchmark Study builds on previous work which last year found 64% of enterprise sales teams are ineffective at maximizing revenue in key accounts – negatively impacting forecast accuracy, revenue retention and sales velocity. 34% of companies reported that they were not effective at uncovering and understanding their customer’s business problems. The 2018 Study also highlighted the growth in Artificial Intelligence (AI) and Digital Transformation.

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“Navigating digital disruption and accelerating sales velocity by better understanding your customers’ needs is critical for executives in all industries,” commented Anthony Reynolds, CEO at Altify. “Our goal with the 2019 Business Performance Benchmark Study is to uncover insights to enable revenue growth and improved sales performance in 2019.”

“We believe Customer Success is at the heart of revenue growth and business performance for subscription companies,” said Nick Mehta, CEO at Gainsight. “We are proud to partner with Altify on this research to help shine a light on how businesses can compete in 2019 by putting the customer at the center of how they work.”

“Outreach is on a mission to change the way companies engage with their customers throughout their lifecycle. Partnering with Altify on the Business Performance Benchmark will help us to understand the key business disruptions, and revenue growth drivers organizations will face in 2019. With these insights we can help our customers navigate their way to success,” said Max Altschuler, VP Marketing at Outreach.

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