Akeneo’s Customers Can Now Easily Import Dynamic Product Data Attributes to Commerce Cloud Business Manager

Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

The Akeneo integration connector, which is available on the company’s website, empowers companies to easily consolidate, enrich, manage, and export product information to Salesforce Commerce Cloud, enabling boosted productivity and significantly improved time to market.

“With the significant growth of customer-facing sales channels, retailers and brands are challenged to provide intuitive customer experiences while maintaining brand identity,” said Frederic de Gombert, CEO of Akeneo. “Joining the Salesforce Commerce Cloud family is an important step that will allow us to continue to help retailers and brands deliver accurate and consistent product information across all customer touchpoints.”

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Akeneo’s integration connector with Salesforce Commerce Cloud allows customers to easily import product attributes, item categories, price books, associations and media assets into the Commerce Cloud Business Manager. The extension tool is available to all Akeneo Community users, as well as Enterprise and Cloud users of Akeneo PIM.

“Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce. “By leveraging the power of Commerce Cloud and the new integration from Akeneo, merchants will now be able to manage their product data with greater scale and efficiency.”

Akeneo is a global leader in Product Information Management (PIM) solutions that enable retailers and corporate brands to deliver a consistent and enriched customer experience across all sales channels, including ecommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM dramatically improves product data quality and accuracy while simplifying and accelerating product catalog management.

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