Kleveno will lead addressable audience team to advance targeting and measurement

Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s executive vice president and head of media, Obele Brown-West.

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With regulatory focus and corporate restrictions increasing rapidly for the use of cookies and identity data, addressability as we’ve known it will continue to evolve. Kleveno’s fresh perspective coupled with his tenured experience, will be instrumental in helping to build a new age addressable audience group focused on connecting with consumers throughout their digital journey in a privacy compliant manner. Kleveno’s goal is to evolve Tinuiti’s omni-channel, customer journey-led planning and activation approach that enables personalization at scale and promotes a deeper understanding of who is converting and why.

Prior to Tinuiti, Kleveno spent over 15 years at 360i, most recently as SVP, Addressable Solutions. There he rose through the ranks quickly, mastering everything from affiliate marketing and performance display to search marketing, while also founding the agency’s Addressable Solutions and Programmatic Buying Group. Kleveno worked with clients including: Capital One, Shiseido, Pernod Ricard, CarMax, Ben & Jerry’s, Chili’s and Fossil, and grew dollars under management by over ten times throughout his tenure.

Kleveno said: “I was drawn to Tinuiti for its people-first culture and entrepreneurial spirit, but after an immersive onboarding, I’m even more blown away by the talent and how well-developed the performance offering is; each team has true depth of knowledge and experience. I am excited to build upon such a strong foundation and help advance the use of identity-powered addressable targeting and measurement solutions for our clients.”

Kleveno has also held positions at affiliate marketing company, ECommWorks, and entertainment street marketing firm, Hi-Frequency. He earned a B.S. in Media Management from Ithaca College and MBA in Marketing from Pace University.

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“Kolin is a true digital marketing pioneer and we couldn’t be more thrilled to welcome him to the Tinuiti team,” said Obele Brown-West, executive vice president and head of media, Tinuiti. “He will no doubt be invaluable in championing the Addressable Audience team, but also in helping Tinuiti continue to grow its presence in the market.”

Kleveno frequently contributes to trade publications and has presented at various industry conferences. On October 15th, he is leading a masterclass titled: “Marketing in a Cookie-less World” for  The Institute of Brand Marketing. In collaboration with IBM Watson Advertising and Adweek, the program offers interactive and complementary courses focused on the intersection of brand marketing and technology.

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