Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Alida (Customer experience), Chorus.ai (Unified Communication), Folloze (Account-Based Marketing), Deloitte (Behavioral Marketing), and Bambuser (E-Commerce).
Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company that uses artificial intelligence (AI) to uncover and predict human experience, have signed a partnership agreement that will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers’ truth.
Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth sales teams, announced that they have been selected by Zoom Video Communications, Inc., to be a featured launch partner for the new Zapps app marketplace, presented at Zoomtopia 2020. This new product helps Revenue teams be their best in every interaction and share the voice of the customer with every stakeholder by providing a Chorus-powered companion application that will enhance the productivity of virtual meetings and fundamentally change the way work gets done in a virtual environment.
Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and value-centric experiences.
Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach
C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report.
Interactive live video shopping provider Bambuser announced that it has launched Live Stream E-Commerce Experiences, a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized omnichannel experiences for shoppers that span web, mobile, social, and in-store. Now, as part of the world’s #1 CRM platform – Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service, and more.