Newell brings over three decades of experience facilitating growth for tech and digital businesses

Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Carla Newell to the Company’s Board of Directors. Ms. Newell is a seasoned business leader and board director with more than 30 years of success facilitating growth in the technology, digital business, and life sciences arenas. In her new role with Fluent, Ms. Newell will serve as a member of the Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee of the Company’s Board of Directors.

Ms. Newell has been a trusted advisor to CEOs and boards of both private and public companies on a broad range of business, strategic, and legal issues. With an extensive network in Silicon Valley, she has worked across a variety of sectors including ecommerce, software and services, financial technology, life sciences, and social media. Ms. Newell currently serves as Chief Legal and Risk Officer and Head of Health Business Development for Ancestry. Ms. Newell is responsible for Ancestry’s global legal and enterprise risk as well as leading business development and partnership management for its emerging health business.

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Before Ancestry, Ms. Newell served as Operating General Partner at Technology Crossover Ventures, a leading technology-focused venture capital and private equity firm with $10B in capital raised and investments including Expedia, Netflix, Redback Networks, RiskMetrics and Zillow. While there, she led a wide range of responsibilities for legal, deal structuring, investor relations, fundraising, human resources, and other operating functions.

“Carla Newell is a stalwart of the technology industry, and we are thrilled to welcome her to Fluent’s Board of Directors,” said Ryan Schulke, Chief Executive Officer of Fluent. “We are honored to have the opportunity to leverage her knowledge and experience and know that she will help to drive real value for the Company and future offerings for our clients.”

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Fluent leverages first-party, self-declared insights to develop and execute high-performing customer acquisition programs. Creating meaningful connections between consumers and brands, Fluent enables marketers to reach their most valuable customers in a scalable, efficient, and privacy-safe way. As a member of Fluent’s Board of Directors, Ms. Newell will help to guide the continual evolution of the business, as well as its expansion into international markets.

“I am excited to join Fluent’s Board of Directors as the Company continues to expand its business and launch new capabilities,” said Ms. Newell. “As an advisor on a wide range of strategic initiatives, I look forward to helping the Company navigate this critical stage of its evolution and growth.”

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