Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses

Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent

Qubit Digital has announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow e-commerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users.

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Customers can Achieve Advanced Segmentation Capabilities with a Suite of Proven Personalization Techniques

With Qubit, retailers can build experiences across the visitor journey that speak to specific segments, from first-time visitors to long-term VIPs. The technology brings together industry-leading data collection methods, advanced segmentation capabilities, and a suite of proven personalization techniques. Thanks to the new integration, SAP Customer Experience users can achieve all of this rapidly and seamlessly.

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“Personalization is now seen as essential to the success of e-commerce businesses. Customers expect brands to remember their preferences and build a tailored shopping experience around them,” said Graham Cooke, CEO of Qubit.

Graham added, “This new integration with SAP Customer Experience will allow all of the industry-leading brands that use this platform to turbo-charge their personalization efforts with Qubit Pro and Qubit Aura.”

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Qubit Aura Brings Data-Led Approach to the Mobile Web for Omnichannel Success

Qubit Pro is the fastest, most scalable personalization platform available. By delivering a deeper understanding of each customer and their interactions, targeted experiences can help deliver a six percent increase in revenue. Qubit Aura brings this data-led approach to the mobile web so that the overall customer journey is drastically improved, driving a 33 percent increase in revenue on desktops in some cases.

Currently, Qubit is a leader in delivering highly persuasive personalization at scale. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency.

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