Solution Unifies Data, Decisions, and Processes into a Single View of Commerce Execution

viax, the no code modeling software startup helping Fortune 500 companies master commerce complexity, announced the launch of viax O2: OmniCommerce 2.0. The new solution integrates artificial intelligence (AI), augmented reality (AR), and next generation point of sale (POS) to deliver “commerce on command.” Built on the company’s Enterprise Digital Fabric (EDF), viax 02 unifies data, decisions, and processes into a single view of commerce execution at local and global scale.

“The viax O2 solution allows companies to finally address the total commerce experience – spanning ecommerce, social and conversational channels, physical stores, dealer locations, and digital and physical services,” said Rick Chavie, President & CEO of viax. “Today ecommerce accounts for only 25% of total retail and the same share of B2B. By leveraging EDF’s native integration and no code modeling, companies can now tackle the complex commerce challenges that have long resisted digitalization.”

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The original OmniCommerce Imperative sought to unify physical, digital, and services commerce through continuous real-time engagement. OmniCommerce 2.0 takes that vision further, embedding AI and AR and next-gen POS to create fully customized, on-demand experiences where customers can compose their own journeys. These include:

• B2B and B2C Divergence – Address complex B2B needs (CPQ, OMS, installed assets, payments) while supporting B2C demands for real-time, simplified commerce.
• B2B2C and D2C Convergence – Deliver native interoperability across the digital demand chain while empowering manufacturers to offer customized products and content direct to customers.
• C2B Emergence – Integrate AI-driven curation to create hyper-personalized offers, supported by tooling that feeds data and content into custom web and virtual experiences.

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“Customers don’t think in terms of buying channels; they think in terms of experiences, products, and services,” Chavie added. “They want Market Experiences (MX) that reflect their digital preferences in relationships with sellers. With OmniCommerce 2.0, sellers can meet them anywhere online or offline, offering a single view of commerce that delivers customized value.”