ConnectAndSell is a Leading AI Sales Acceleration Platform Serving B2B Organizations Across Healthcare, Financial Services & Technology Industries
Proposed Acquisition Strengthens Banzai’s Marketing and Sales Software Platform with Established Revenue-Generating Business
Banzai International, a leading AI marketing technology company, announced that it has reached an agreement on terms to acquire assets of ConnectAndSell, Inc. (“ConnectandSell”), an AI-powered sales enablement platform serving B2B organizations across financial services, healthcare, technology, and other industries. The acquisition is expected to increase Banzai’s annual revenue by approximately $15 million. The two companies have executed a non-binding letter of intent, and the final transaction is expected to close in early Q2 2026, subject to execution of a definitive agreement and closing conditions.
ConnectAndSell’s AI-powered platform is designed to improve seller productivity by helping sales teams spend more time in live conversations with qualified decision-makers. The proposed acquisition would add sales acceleration capabilities to Banzai’s platform and expand the Company’s ability to support customers across a broader portion of the revenue generation process.
Banzai believes the addition of ConnectAndSell would strengthen its position as a provider of integrated marketing and sales technology solutions while creating meaningful cross-sell opportunities across both companies’ customer bases. The transaction would also further Banzai’s strategy of building a broader platform of practical, revenue-generating software solutions.
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“ConnectAndSell has a highly complementary sales acceleration capability,” said Joe Davy, Founder and CEO of Banzai. “We believe the proposed acquisition aligns well with our strategy of acquiring proven AI-powered business solutions. This transaction would expand Banzai’s platform across more of the go-to-market process and create additional opportunities for customer expansion across our platform.”
Financial and Strategic Benefits
- Expands Platform Capabilities: The proposed acquisition would add sales acceleration functionality to Banzai’s platform, broadening its reach across the go-to-market workflow.
- Enhances Revenue Generation Offering: ConnectAndSell would extend Banzai’s ability to support customers from audience engagement and demand generation through sales execution and conversion.
- Creates Cross-Sell Opportunities: Banzai sees the potential to introduce ConnectAndSell’s capabilities to its existing customer base while also expanding Banzai’s broader offerings to ConnectAndSell customers.
- Supports Platform Expansion Strategy: The proposed acquisition would continue Banzai’s strategy of building a more comprehensive software platform through the addition of complementary, business-critical solutions.
Jonti McLaren, President of ConnectAndSell, added, “We believe Banzai is the right platform to build on what ConnectAndSell has developed over the years. This proposed transaction would position our technology within Banzai’s AI-powered family of products and create new opportunities to deliver value to customers at greater scale.”
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