NewRez will deploy Financial Services Cloud for a 360-degree view of the homeowner and serve as Salesforce’s new industry design advisor for its mortgage solutions

NewRez LLC, a national mortgage lender and servicing organization, and Salesforce, the global leader in CRM, announced a strategic relationship focused on delivering a consistent, connected experience for borrowers and homeowners across NewRez’s mortgage lending and servicing business. In addition, Salesforce has selected NewRez as a new industry design advisor for its mortgage solutions platform.

Leveraging Salesforce’s Platform and CRM expertise, NewRez will transform its lending experience by deploying Salesforce Financial Services Cloud and Customer 360 to connect its loan origination, servicing and marketing efforts. With a single view of the borrower across every touchpoint, NewRez will be able to deliver highly-differentiated, consistent and personalized experiences for its loan applicants and homeowners.

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NewRez’s new streamlined platform will also help the organization increase sales efficiencies and employee productivity, to drive sustainable, profitable growth. As a premier user of the Mortgage Innovation for Financial Services Cloud and new industry design advisor, NewRez will continue collaborating with Salesforce to design, innovate and further enhance its digital mortgage and lending solutions.

“NewRez is fully committed to providing our borrowers and homeowners with quality products and services,” said Baron Silverstein, President of NewRez. “We are excited to leverage Salesforce’s knowledge and partner with Salesforce to connect the whole NewRez platform and deliver a tailored and personalized experience for every NewRez customer.”

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“We are proud to power NewRez’s digital transformation as the company evolves how it engages with homeowners and borrowers throughout the lending process,” said Rob Seaman, Senior Vice President, Product Management, Industry Cloud at Salesforce. “Last October we launched our Mortgage Innovation for Financial Services Cloud, expanding our commitment to the industry. NewRez’s expertise and feedback will be critical to helping us develop new capabilities for Financial Services Cloud and accelerate lending innovation we deliver to customers.”

Customers can anticipate seeing these changes implemented on the NewRez platform this winter.

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