Hubspot, Marketo, Adobe and IBM Are Among The Winning Products
TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.
Top Rated Marketing Automation Software for 2018
IBM Watson Campaign Automation
Commonly cited pros across these award-winning products were robust automation capabilities, scalability and reporting. Reviewers also highlighted integrations with other sales and marketing tools, as well as active user communities.
“Marketing Automation software is the core of a marketer’s tech stack,” says Megan Headley, Research Director at TrustRadius. “For smaller companies who are upgrading from email marketing software, an all-in-one platform with CRM and CMS capabilities may make the most sense. But for growing teams and larger companies, it’s crucial to understand how a marketing automation system will play with the other systems in your environment, and whether it will be able to scale and adapt as your audience grows, you add new tools, or you test new strategies — like ABM, for example. Reviews let buyers learn from those who have gone before them.”
In addition to overall Top Rated awards, TrustRadius also recognized tools that are top rated in a specific market segment, as company size is one way to help buyers identify the right solution for their use case. To qualify for these lists, at least 15% of the product’s reviews and ratings must come from that market segment. For the faceted Top Rated list, as well as more information on the overall Top Rated products and Top Rated criteria, visit the TrustRadius 2018 Top Rated Marketing Automation Software page.
Top Rated Criteria
Products included in the Top Rated Marketing Automation Software for 2018 list must be in the top tier of their category TrustMap to earn a Top Rated badge. To qualify for the Marketing Automation TrustMap, products must have at least 30 reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns.