8 Trends in Commerce and Digital Marketing in 2018

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Yolande D'Mello

December 27, 2017

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data

Criteo’s direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018:

The Battle for Video

Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content.

The Rise of Voice Shopping

Brand managers believe that voice-activated devices like personal assistants will be the technology through which people will shop in the next two years.

The Social Commerce Relationship

The line is blurring between social media and commerce. Facebook Messenger and WhatsApp will integrate as chatbots for more companies.

Offline-to-Online Customer Journeys

Offline to online convergence click and collect will be more popular than ever. Major retailers will offer better ways to collect products purchased online from their stores, dedicated parking and in-store lockers.

Data Collaboration

Brands and retailers are concerned about walled gardens of data from tech giants like Facebook and Amazon. To stay competitive, retailers and brands will continue to pool data assets to personalize content and build better customer relationships.

Product Feed Optimization

Data management will become more important as advertisers work to correlate products into from brands and retailers while integrating merchant data with user-generated content.

Also Read: Swrve Extends Leading Mobile Customer Interaction Platform to Support Streaming Video and OTT TV Platforms

GDPR & Data Management

GDPR will have global impact and apply to all companies tracking EU residents for analytics and marketing purposes.

The Growth of Acquisitions and Partnerships

Can’t build – then buy. More pure players will actively look for strategic partnerships to bridge online and offline worlds; just look at Amazon and Whole Foods.

Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love.

Yolande D'Mello

Yolande is a journalist with seven years of experience with mainstream newspapers like Times of India, DNA and MiD DAY. She has covered culture, music, science & technology, edited books on ergonomics and written scripts about start-up junkies. In her spare time, she makes up stories about evil robots.