Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

Sudipto Ghosh

June 14, 2018

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score

Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as Vice President of Strategic Alliances and Vice President of Global Inside Sales, respectively.

The team growth is the latest in a momentous year for the company, which has included Decibel being named a Cool Vendor in Personalization by Gartner and the launch of its Digital Experience Intelligence platform, a first-of-its-kind solution to automatically score the quality of digital customer experience to help marketers further maximize opportunities to improve experiences across every digital touchpoint.

The new hires will play important roles in ensuring both prospects and partners leverage the full value of the Digital Experience Intelligence platform.

Jim Misuraca Brings Solid Experience in Managing ISV Programs

Jim Misuraca will oversee the execution and expansion of Decibel’s partner program—which currently includes Adobe, Oracle, Tealium and Optimizely, and Monetate among others. His role will include scaling partner management and enablement of sales, marketing, and technology. He joins the company from Oracle Marketing Cloud where he launched the ISV partner program from the ground up.

During his tenure, Jim Misuraca and his team grew the partner ecosystem to several hundred partners and tens of millions of co-sell revenue annually. Earlier in his career, Misuraca held similar roles with WebVisible, Closely, BlueCava and Datalogix (acquired by Oracle).

Mike Tumalty Grew the Inside Sales Team in Europe, the US, and Australia

Mike Tumalty will be responsible for building a rich sales pipeline to support Decibel’s continued, aggressive growth targets. In addition, he will also oversee commercial enablement and emerging sales. Mike Tumalty joins Decibel from Panaya, where he grew the inside sales team in Europe, US, and Australia. With more than 20 years of sales management experience, Tumalty has also held positions at ServiceNow managing over 110 people, Serena Software and EMC.

At the time of this announcement, Ben Harris, CEO, Decibel, said, “Building a world-class company requires a world-class team, and both Jim and Mike represent the best in their respective areas of expertise.”

Ben added, “The Digital Experience Intelligence platform has been extremely well received in the market and Jim and Mike’s expertise will help ensure our prospects and partners can take full advantage of its unprecedented ability to understand and improve customer experiences online.”

Decibel Captures Qualitative Customer Insight at a Quantitative Scale

First introduced in March, the Digital Experience Intelligence platform solves a pressing challenge for brands as more customers engage via online channels: experience is subjective, personal and qualitative in nature, which makes it difficult to quantify, especially online, where visibility into how customers behave is obscured by a transaction that takes place remotely on a personal device. It is the first platform or tool that captures qualitative customer insight at a quantitative scale.

This is possible thanks to Decibel’s Digital Experience Score (DXS®), an innovative scoring system that uses a new dataset to calculate a comprehensive metric which accurately and objectively measures customer experience on websites and apps. The DXS looks at key aspects of visitor interactions, including engagement, navigation, forms, technical performance and frustration, and rolls them into a singular score that businesses can use to understand and benchmark digital experience.

Currently, Decibel’s Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.