Company Expands Executive Team with New Leadership Roles Aimed at Driving Awareness of mPulse’s Innovative Health Engagement Capabilities

mPulse Mobile, a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the appointments of Jay Brookes to Chief Sales Officer and Brendan McClure to Chief Marketing Officer. The expansion of the company’s C-suite increases the healthcare technology expertise among the leadership team and strengthens its commitment to the mission of helping healthcare organizations improve outcomes with innovative technology.

“Healthcare organizations need innovative solutions to meet the needs of modern consumers and drive cost efficiencies,” stated Bob Farrell, CEO. “The combined skills and expertise that Jay and Brendan both bring to our company are invaluable assets for building awareness of mPulse’s unique capabilities that organizations and members are demanding today. I’m thrilled they will continue to lead our sales and marketing teams in strengthening our partnerships with leading healthcare organizations to build out impactful, enterprise-wide digital engagement programs.”

With over 25 years of experience in healthcare and technology leadership roles, Jay Brookes brings a track record of building successful sales teams and creating valuable partnerships with leading healthcare organizations that drive broad organizational value. His experience includes 17 years of working with national health plans Aetna Inc. and Amerigroup Corp. and 10 years driving healthcare technology sales.

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Brookes previously served mPulse Mobile as VP of Commercial Sales, and prior to that was the company’s National Director of Healthcare Solutions, where he focused on driving sales growth of mPulse’s engagement platform through multiple healthcare verticals, national and regional payers, Medicaid and Medicare health plans, along with providers and hospitals.

“mPulse Mobile has assembled a best-in-class sales organization to accelerate organic and inorganic growth opportunities,” said Mr. Brookes. ”I’m honored to assume this role leading our commercial sales efforts to expand our footprint as the leader in digital health engagement solutions.”

Brendan McClure, CMO, has over 20 years of healthcare experience for Fortune 500, growth-stage, and startup healthcare organizations. Over the course of his career, he has focused on commercializing innovative healthcare technologies, driving scalable business growth, and delivering thought leadership across many areas of digital health. His experience includes seven years of international experience at Johnson & Johnson, among other international and U.S. marketing roles.

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During his seven years at mPulse Mobile, McClure has focused on developing high performing marketing teams, developing Go-to-Market strategies to introduce new products and technologies, creating and promoting new market categories, and building out robust outcome libraries for mPulse’s health engagement solutions.

“mPulse continues to be at the forefront of innovation in our market, and it’s exciting to partner with leading healthcare organizations who see digital engagement as an important way to enhance the consumer experience and deliver equitable health outcomes across their diverse populations,” said Mr. McClure. “Our outcomes prove the effectiveness of our capabilities and engagement strategy and ensure we remain laser-focused on our mission.”

Recognized as an Inc. 5000 Fastest Growing Companies in the U.S., mPulse Mobile’s customer-centric focus and commitment to disruptive, best-in-class technology have made it into a center of innovation excellence within the health engagement space. Its combined conversational AI and health streaming education content are proven to drive engagement and healthy actions among hard-to-reach member populations, including those facing significant social determinants of health (SDoH) barriers.