Banner Before Header

PK and Yotabites Team Up

0 125

Yotabites’ Big Data Analytics Expertise to Strengthen PK’s Intelligence and Analytics Offerings to Enable Clients to More Accurately Predict Future Trends

PK, the experience engineering firm, announced the acquisition of Yotabites, a boutique big data consultancy based in Kansas.

Yotabites is a trusted advisor for building specialized solutions that help clients fully maximize the use of information across digital, analog, historical, cloud and on-premise data sources. Its big data expertise and solutions enable enterprise companies to unlock real-time insights that drive effective decision-making and provide a competitive edge.

Marketing Technology News: Financial Institutions Enhance Customer Value with New Predictive Marketing Capabilities from Raddon

The firm is also the first RStudio-certified consultant and reseller in North America, and its skill with the platform strengthens PK’s data science expertise. The acquisition bolsters PK’s intelligence and analytics offerings, giving clients access to the full breadth of big data skillsets, capabilities and specializations.

“Data is a strategic asset for today’s enterprise companies, and drawing relevant and accurate insights from data is essential for growth,” PK Co-President Vijay Ijju said. “Many companies, however, struggle to operationalize their data at scale. By uniting PK’s intelligence and analytics expertise with Yotabites’ deep proficiency in big data, we can now deliver unrivaled, end-to-end solutions that help our clients unlock the power of their data.”

Marketing Technology News: Omnisend Joins SaaS Giants Mixpanel and BigCommerce in Migrating Their Platform to Google Cloud

“We’re thrilled to be joining a global company that will grow our ability to drive tangible business results and quantifiable return on investment from data for clients,” said Raj Nair, CEO at Yotabites. “By joining forces, we can forge the next level of data insights that our clients need to secure market leadership.”

Marketing Technology News: We’re Trapped in a Social Filter Bubble

Leave A Reply

Your email address will not be published.