Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category.

SiteSpect, Inc. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report.

FeaturedCustomers, the world’s only customer reference platform for B2B business software and services, helps potential B2B buyers research and discover business software and services through vendor-validated customer reference content such as customer testimonials, success stories, case studies, and customer videos. Every day the platform helps influence the purchasing decisions of thousands of B2B buyers in the final stages of their buying cycle from Fortune 500 companies to SMB’s.

The customer success report is based on over 2,500 pieces of verified customer reference content. A vendor’s overall customer success score is reached via a weighted average of their Content, Market Presence, and Company Scores. Of the vendors listed in the FeaturedCustomers’ A/B Testing Software category, 21 vendors met the minimum requirements needed to be considered for the customer success report. Vendors were awarded Market Leader, Top Performer or Rising Star.

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The Market Leader designation is awarded to vendors with a substantial customer base & market share and enough customer success content to validate their vision. Market Leaders have the highest ratio of customer success content, content quality score, and social media presence relative to company size. Highly rated by customers, SiteSpect consistently publishes high-quality, vendor-produced customer success content and curates quality customer references from multiple third-party sites.

“It is always a special honor to be recognized in the A/B testing space,” said Bill Cunningham, Chief Revenue Officer, SiteSpect. “It’s because of our fabulous customers and the tremendous results they are able to achieve using SiteSpect, that we share this recognition with them.”

Marketers utilize A/B testing software to enhance conversion rates and interact more closely with visitors that engage their brands on the web. Optimization platforms, like SiteSpect, are deployed atop web content management platforms and web development infrastructure, and they integrate with heat maps and digital analytics applications to monitor and test visitor behavior.

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