Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer Experiences
Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes
Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how they find and fix problems, and vastly improve bottom-line outcomes.
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Forrester Principal Analyst Maxie Schmidt wrote recently* that companies “need to go beyond surveys… [and] start mining other data that gives you a sense of the quality of the experiences your customers are having”. Thousands of organizations in every industry—from retail and banking to public sector and utilities—use Verint Experience Cloud to connect data from across the customer journey and create best-in-class experiences. By merging insights from contact center and chat sessions, customer-initiated web feedback, flexible surveys, and now digital behavior into a unified dashboard, CX teams are empowered to make tactical, operational, and strategic actions that improve loyalty, conversion, and other important KPIs.
“With the addition of Digital Behavior Analytics insights, clients see and act on customer activity in a way that’s never been possible,” says Verint’s Kevin Daly, global vice president and general manager, experience management. “By fully visualizing customer pathways, hesitations, and barriers as they happen, and quickly automating analysis, businesses save untold hours of time and can clearly prioritize and drive customer experience decision making.”
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New Levels of Customer Detail Drive Strategic CX Actions
The unique value of Digital Behavior Analytics is its ability to make customer data more actionable. It does this by visualizing experiences at the aggregate level across online assets and capturing and integrating replays with customer feedback and other experience insights. Web and IT support, digital operations, and product management teams can all leverage the tools to speed how they find and fix issues and optimize digital experiences.
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