Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OnePageCRM (CRM), Flipdeck (Sales Enablement), Jackman (Customer Experience), Bounteous (eCommerce), and Comviva (AI/ML).

OnePageCRM Puts an Integrated Email Hub at the Heart of Sales

OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email integration that delivers business-focused features that are not presented in popular email clients like Gmail and Outlook 365. Combining the features into one integrated sales hub, OnePageCRM offers an all-in-one sales communication workspace not found in other CRMs.

Flipdeck Earns Vendor Neutral Sales Enablement/Content Management Certification

Silicon Valley-based Flipdeck — a platform built to deliver sales content more efficiently and effectively — announced their certification in Vendor Neutral’s Sales Enablement/Content Management category. Moving from the Mobile Selling Content & Engagement category, enhancements to the solution’s functionality earned them this new certification.

Jackman Expands Customer Experience Design

Jackman, North America’s leading customer engagement reinvention company, announced an expanded Customer Experience Design (CX Design) offering focused on rapid innovation and deepening customer engagement. Due to the pandemic and the need for immediacy in satisfying customers’ quickly changing needs and expectations, and as a result, the pressure to quickly adapt that many businesses are experiencing, CX Design has become a critical component of broader business strategy development and activation. This pressing need, coupled with the success of several notable client partnerships, has led Jackman to expand its CX Design discipline and make it available as a stand-alone offering.

Bounteous Launches Accelerated Enterprise eCommerce Solution

Leading digital transformation agency Bounteous announced a new offering, Accelerated Enterprise eCommerce. Recently identified as a leading commerce provider by Forrester, the Bounteous team has worked with dozens of retail, manufacturing, and distribution organizations over the years to deliver transformational digital commerce experiences. Leveraging their deep commerce experience, Bounteous designed a solution to help businesses rapidly launch digital retail experiences for their customers, providing enhanced commerce strategies that scale with business growth.

Comviva and Ooredoo Kuwait Form Strategic Partnership

Comviva, the global leader in mobility solutions announced its strategic partnership with Ooredoo Kuwait. As part of this Data Science and Managed CVM engagement, Comviva will support Ooredoo Kuwait deliver contextual customer campaigns with MobiLytix Real-Time Marketing, a Machine Learning driven digital omnichannel marketing automation platform. The solution uses advanced analytics and leading real-time technology that enables telecom operators to fully leverage “micro-moments” of engagement with their customers to build customer lifetime value. The Machine Learning models improve decisioning quality to drive customer experience, reduce churn and boost the operator’s revenue.

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