Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement).

Zendesk Becomes First CX Platform to Join Unity’s VSP

World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The Zendesk SDK is generally available today on the Unity Asset Store.

Hyland Launches Alfresco Collaboration Connector for Microsoft 365

Hyland, a leading content services provider, launched the Alfresco Collaboration Connector for Microsoft 365, available on both the Alfresco Digital Business Platform and Alfresco Content Services. The Alfresco Collaboration Connector for Microsoft 365 helps organizations increase user productivity with seamless, real-time collaboration, both inside and outside the enterprise, ensure compliance with information lifecycle and government policies and improve user adoption by integrating tools necessary to user-specific jobs.

Five9 Announces Strategic Partnership with Conn3ct

Five9, Inc, a leading provider of the intelligent cloud contact center, announced that the company is expanding its global presence by partnering with Conn3ct, a leading customer experience, unified communications, and network services communications provider for international businesses.

Delivra Introduces New Partnership with Episerver

Delivra —a provider of advanced email marketing automation and a part of the CM Group family of brands—announced a partnership with Episerver, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Demandbase Expands ABM Ecosystem with Multiple Strategic Product Integrations for Demandbase One

Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk. These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.

Genesys Launches the Future of Digital Customer Engagement

Genesys, a global leader in cloud customer experience and contact center solutions, announced the launch of Genesys Digital, a new business unit to help companies address the latest technology trends and consumers’ ever-changing needs in the digital landscape. Consumers’ lives are increasingly digital, blurring the lines between marketing, sales and service for brands. Businesses are recognizing the strategic benefit to better orchestrate every consumer touchpoint.