Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva Entertainment (Entertainment), to Protegrity (Privacy and Regulations).

Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its State of Customer Experience Transformation Report. Following its 2021 Customer Experience Imperatives, Merkle uncovered how executives are prioritizing their customer experience transformation initiatives. While 2020 accelerated many companies’ paths to a more digitally driven, customer-centric vision, findings in this report uncover the opportunities for continued growth in 2021.

Wavefront TV Announces the Launch of Relative Motion™, the Industry’s First Business Intelligence and Analytics Platform Purpose-Built for Connected TV Publishers

Wavefront TV, a leading software-and-services company helping publishers accelerate their connected TV growth, is pleased to announce the launch of Relative Motion™, the industry’s first out-of-the-box BI platform customized for the needs of connected television content publishers. The launch of Relative Motion signals the expansion of Wavefront TV’s solution suite and brings to market a SaaS platform that empowers publishers to maximize both yield & engagement.

Brilla Media Launches Innovative Branded Latinx Entertainment, Media, and Experiential Platform for Marketers

Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media industry, sports marketing, pop culture festivals, media, and press release wire services are joining forces to launch Brilla Media. The Latino-owned company will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling. Fueled by its proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships for guaranteed delivery of CPE campaigns, Brilla Media features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (branded storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).

Viva Entertainment Group Launches a New Marketing Campaign for Monetization and Provides Update to Shareholders

Viva Entertainment Group, Inc, the global entertainment and technology company connecting video content owners and distributors to deliver the world’s TV options in all languages on any smart device with a screen, anytime anywhere is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. The company announced that, with Vivalivetv having reached a million-plus downloads on Google Play, commencing immediately through June 30th, 2021 Viva has started the new marketing and social media campaign that can be seen now on the digital billboard located at 1500 Broadway, Times Square, New York  City. The campaign will also be featured on Google & Youtube push notifications. The same will occur on BLU Mobile Phones. Radio in key markets, and television on most of the channels that are carried on the Vivalivetv Application.

Protegrity Launches Partner Network to Secure Global Innovation in AI, Analytics, and Cloud

Protegrity, a global leader in data security, launched the Protegrity Partner Network, which empowers technology organizations, systems integrators, and value-added resellers (VARs) to seamlessly deliver Protegrity’s advanced data-protection solutions to joint customers, supporting privacy, advanced analytics, AI and machine learning, and cloud initiatives. The Protegrity Partner Network gives partners the necessary resources and certifications to enable their customers to unlock the potential of secure data, creating more opportunities for innovation and digital transformation, and improving customer experiences.

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