Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Bizzabo (Customer experience), Captiv8 ( Influencer Marketing), TeamSupport (Customer Support), and RingCentral (Unified Communications).

Salesforce Signs Definitive Agreement to Acquire Slack

Salesforce, the global leader in CRM, and Slack Technologies, Inc., the most innovative enterprise communications platform, have entered into a definitive agreement under which Salesforce will acquire Slack. Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approximately $27.7 billion based on the closing price of Salesforce’s common stock on November 30, 2020

Bizzabo Raises $138 Million to Power the Hybrid Future of Professional Events

Bizzabo, the world’s leading Event Success Platform, announced it has raised $138 million in Series E funding. The investment is led by Insight Partners, with participation from previous investors, Viola Growth, Next47, and OurCrowd. Bizzabo will use the investment to meet surging demand for its platform globally and expand its category-leading capabilities as COVID-19 reshapes the future of the professional events industry. With the round, Bizzabo sets a new precedent for the largest private investment in an event technology platform.

Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing

Captiv8, the largest AI-powered, end-to-end influencer marketing software, and analytics platform, worked with Nielsen, a global leader in measurement and data analytics, to launch the first-ever Nielsen Influencer Brand Effect study in the US. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, Captiv8 executed the first US-based Nielsen Influencer Brand Effect Study for a leading CPG brand.

TeamSupport Launches an Innovative Reporting and Analytics Product – TeamInsights

Business-to-business (B2B) customer support professionals are now able to optimize agents in valuable new ways with an innovative new reporting and analytics product, TeamInsights, released by TeamSupport, an award-winning B2B customer support software solution.

Vodafone Business and RingCentral Announce Strategic Partnership

Vodafone Business and RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration and contact center solutions, announced a strategic partnership that seeks to transform business communications and collaboration.

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