Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

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Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat.

Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes

Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s goal to serve as a trusted partner to staffing businesses, the acquisition of Herefish will help firms accelerate their transformation journey by enabling companies to automate time-consuming and manual spreadsheet-based processes to improve bottom-line and top-line growth.

E-Vision Selects Evergent’s Revenue and Customer Lifecycle Platform to Power OTT TV Service Across MENA

E-Vision, a subsidiary of Etisalat Group announced that it has selected Evergent, provider of solutions for revenue and customer lifecycle management to power its multi-country OTT TV service with its multi-tenant platform to support rollout of the E-Vision service across MENA region and Pakistan.

Talview Partners With LinkedIn Talent Hub to Put AI-powered Live Video Interviewing Inside the New ATS

Artificial Intelligence (AI) recruitment startup Talview announces that it’s an integration partner with LinkedIn’s Applicant Tracking System (ATS), Talent Hub. LinkedIn Talent Hub allows organizations to source, manage, and hire candidates from one place, and Talview’s live interviewing capabilities are now integrated into the LinkedIn Talent Hub experience.

Konnect Digital Signs Partnership Deal With Rajshri Entertainment – India’s Leading Digital Content Studio

Konnect Digital, a leader in media-tech solutions serving the global digital media and entertainment eco-system has signed a deal to promote and distribute content from one of India’s leading and highly renowned entertainment studios, the Rajshri Entertainment.

Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting

Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen’s DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes.

Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time.

WeChat Mini Programs Showcases New Capabilities to Celebrate its Third Anniversary

Tencent’s WeChat team celebrated WeChat Mini Programs’ 3rd Anniversary by revealing that total transaction value generated on Mini Programs has exceeded 800 billion RMB in 2019, an increase of 160% year-on-year and a clear demonstration of the platform’s tremendous business value. The announcement took place at the 2020 WeChat Open Class PRO event in Guangzhou, the flagship conference for business partners and developers where Tencent shares successful business cases and technological upgrades across the WeChat smart lifestyle ecosystem.

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