Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Hootsuite (Social Media Marketing), Optimove (Experience Optimization), Outreach (Sales Enablement), Sprinklr (Customer Experience), and BigCommerce (E-commerce).
Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021. With more than half a billion active daily users, Instagram has become one of the world’s fastest-growing social media platforms. The platform’s advertising audience grew by more than 76 million in Q3, 2020, and had reached a total of 1.16 billion people by October
Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle
Outreach, the number one sales engagement platform, announced a brand new product, Outreach Insights, featuring Buyer Sentiment Analysis — introducing a first-of-its-kind artificial intelligence capability that captures buyer emotions and signals to more accurately measure sales engagement versus activity metrics like reply, click, and open rates.
Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced an integration with Quora and Sprinklr’s Modern Research product that helps brands proactively reduce brand risk, build brand awareness and enhance customer engagement. Sprinklr is now the first and only enterprise software platform to offer brands full access to 11 years of historical data and real-time insights on Quora.
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced a new partnership with EPAM Systems, a leading global provider of digital platform engineering and software development services. Through this partnership, BigCommerce merchants will gain access to EPAM’s global expertise in crafting customer-centric experiences across digital touchpoints.
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